Valasys
MAY 8, 2023
Overview of Google Marketing Platform Google Marketing Platform is a marketing tool that uses two of Google’s key marketing products – the Analytics 360 Suite and DoubleClick. Access to a range of services such as Ad Exchange, Campaign Manager, Display & Video 360, Search Ads 360, Attribution 360, etc.
readwrite
APRIL 4, 2007
The New York Times reported this morning that DoubleClick plans to launch an exchange for online advertisements. ” DoubleClick was reportedly in serious talks with Microsoft about being acquired and later it was rumored that Google also became interested. Difference Between Ad Networks and Ad Exchanges. Other Players.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sharpspring
SEPTEMBER 8, 2017
Acquisition Report : The Acquisition Report provides you with insights into your site’s traffic sources. Native Data Onboarding Integration: Data onboarding integrations with AdWords, AdSense, Search Console, and DoubleClick AdExchange. The Acquisition Report gives you insights into your site’s traffic sources.
Golden Spiral
AUGUST 4, 2022
billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. The site can then share this with its advertising partners (like Google Ads) to decide which ads to display. Third-Party Cookies are Dead. Long Live Third-Party Cookies.
Customer Experience Matrix
JULY 22, 2010
Exchange Applications went to Amdocs , Prime Response went to Chordiant (itself recently purchased by Pegasystems ), Protagona was purchased by DoubleClick (now part of Google ), Ceres ended up with Teradata , Intrinsic was bought by SAS , Epiphany became part of Infor , Paragren was bought by Siebe l (now Oracle ).
readwrite
APRIL 7, 2008
Though pay-per-click text ads remain Google’s (and thus the online ad industry’s) bread and butter, there has been a lot of movement around online display advertising over the past year, an area which Yahoo! Since the beginning of 2007, Microsoft bought aQuantive for $6 billion, Google acquired DoubleClick for $3.1
Single Grain
AUGUST 8, 2023
The advertiser who wins the auction will have their ad displayed on the website. Key Results: Programmatic advertising campaigns led to increased contact-us form fills and brochure downloads, resulting in an average cost per acquisition (CPA) of $6.70. Their previous attempts at display advertising were inconsistent.
Expert insights. Personalized for you.
52 
Let's personalize your content