How to Leverage YouTube Advertising for Your Direct Response Campaign
Hubspot
FEBRUARY 27, 2020
These ads are only six seconds, non-skippable, and use cost-per-mille (CPM) bidding rather than CPV or Target CPA. Google Ads recently expanded this bidding strategy to TrueView for Action, so you may be familiar with it from Google Search and Google Display. Smart Bidding Options. Custom Intent Audiences.
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