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Database Marketing: Five Important Things to Know

Webbiquity

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Guest post by Nick Rojas. This is then used to select the recipient list for communications.

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What are CMOs’ Most Important Media Channels?

Porch Group Media

Direct Mail Marketing. Direct mail pulls a higher response rate than any digital direct marketing medium. Direct mail response rate was 4.9% In Nielsen’s research, CMOs were asked to rank the importance of five primary objectives including brand awareness, customer acquisition, loyalty, advocacy and churn.

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Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

Causing many to rethink long-standing practices on customer acquisition and customer retention. Many experience and journey mapping efforts are centered on new customer acquisition. The optimal scenario is when both marketing and sales are not only in alignment with each other, but are also in alignment with the goals of buyers.

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10 Brands Show Us How Email Marketing is Done

PureB2B

According to a report by Salesforce , 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

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5 Examples of Brands Who Do Content Marketing Right

ClearVoice

Content marketing involves creating useful content for the audience as a way of educating, entertaining, or offering other value can be considered content marketing. It varies somewhat from direct marketing, where the brand pushes a product or service and asks the audience to buy.

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Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

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Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.