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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

and tech spending growth (YoY) is predicted at 3.6% (European Tech Market Forecast, 2022 to 2027) – all pretty banal. When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. The marketing and business metrics are often overly focused on internal metrics.

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Measuring Customer Experience for B2B Marketers

Oktopost

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

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Why Marketing ROI Is So Important, and How You Can Measure It

Adobe Experience Cloud Blog

In today’s fast-paced markets, being data-driven is no longer enough. The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. Marketing ROI now needs to be thought of right from the outset, and in a closed-loop fashion. Cost per action.

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Why Brands Are Failing with Identity Resolution—and What You Can Do About It

Martech Advisor

We all know that our success as marketers depends on delivering relevant, personalized and impactful experiences to increasingly demanding and fickle customers. CMOs are investing billions in digital marketing in attempt to achieve these ends. We’re unsure of our marketing efficacy and our return on marketing investment (ROMI).

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What are the top skills you need for digital marketing?

Martech

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry.

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ABM ROI Numbers for the CRO

Terminus

This spans across all marketing, customer success, and sales teams, as you look to better integrate and align all revenue-related areas. As it turns out, account-based marketing fits perfectly with this “revenue architect” framework. Without further ado, here’s how account based marketing can impact the metrics CROs care about most.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Source: Forrester , 2021). Here’s how to define your IICP with intent data: 1. Match Intent to the Right Accounts.