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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. to expand your acquisition funnel beyond Google.

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Everything you should know about evaluating your competitor’s backlink profile

Martech

In other words, stay away from large websites that play within a variety of verticals but happen to rank above you (big box stores, Wikipedia, etc.). Getting your articles to rank is also a link acquisition tactic bringing organic link equity on a continuous basis without you having to actively build those links through traditional outreach.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

The SMART criteria is always a good standby here, even though there’s some variability in what “SMART” can actually stand for ( Wikipedia says they stand for specific, measurable, achievable, relevance, and time-bound). Find the Acquisition section on the left-hand side of the dashboard, and click into the “Overview.” Brand Presence.

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How to Calculate Social Marketing ROI

Paul Gillin

If you can isolate variables, establish correlations and apply a little creativity, it’s remarkable what you can do. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” History and Correlation. Defining ROI.

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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

But there are third-party review sites, Wikipedia pages and news articles that you don’t control. The search results for branded terms include the properties controlled by you, like your website and social media profiles, as well as third-party content like reviews and Wikipedia pages. Branded searches return a mix of results.

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Complete Guide to B2B Marketing

Directive Agency

This role is critical in that it allows you to not only increase revenue, but also manage your cost per acquisition in a way that keeps more cash on hand. A trick we use to better correlate your eBook signups into actual leads instead of buyers simply looking for content is to add one more field to form. Wikipedia (Non-VA).

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Personas identify distinct groups that hire your product in different ways that correlate to their profile and demographic (e.g. A document constantly updated with fresh insights and information covering all stages of buyer’s interactions — from acquisition to retention to expansion.