Customer Experience Matrix

AUGUST 21, 2009

. - Consumer-oriented systems generally limit themselves to outbound email and multi-step campaigns, and sometimes provide real-time recommendations to call centers and Web sites. Of course, I’m generalizing about sets of vendors so there will be individual exceptions. The demand generation vendors have been much more dynamic.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

LeadSloth

OCTOBER 16, 2009

Sales Force Automation software (primarily Salesforce.com). List acquisition and import. And this is not just familiarity with the tools, but also experience with the most common tasks like data acquisition, import, cleanup, testing and reporting. Database management (segmentation, reporting and maintenance).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. As a results, B2B acquisition marketing often devolves into one of two places: Just getting a lead (really just some contact details, but I digress) into the marketing and sales machine. The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Adobe Experience Cloud Blog

MARCH 8, 2010

Are you using targeted social media for lead generation? Demand results of Sales 2.0 Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". practices and technology.

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

The Point

NOVEMBER 16, 2011

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Cost of Acquisition: Simply put, inbound marketing acquires customers at less cost! The Flywheel Effect: Even though it is hard to start inbound marketing and gain that large following, once you do get going it generates momentum, like a flywheel! Salesforce.com' So you need to be where your customers are!

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Terminus

NOVEMBER 14, 2017

At ExactTarget, he served as CMO for 6+ years and helped grow revenue from $40M to well over $400M, through IPO, and ultimately acquisition by Salesforce.com. One of the best ways to understand your best partnership targets is by learning who your joint customers are. It’s also important to focus on joint customers.

Effectiveness 28

Effectiveness Video Marketing Startups Enterprise Management 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Directions

APRIL 19, 2015

A recent post by David Raab at his Customer Experience Matrix blog provoked an interesting discussion about the respective roles of marketing and sales in the demand generation process in B2B companies. As I wrote in an earlier post , there are now two distinct paradigms of B2B demand generation.

Top of Funnel 49

Top of Funnel Allocation Lead Nurturing Demand Generation 49

Customer Experience Matrix

OCTOBER 8, 2010

On Wednesday, IBM announced formal completion of its acquisition of Unica. Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Coincidence? Yeah, probably. And probably nonsense to boot.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Terminus

OCTOBER 16, 2018

Malachi Threadgill, Director of Demand Generation at Masergy. Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. I was brought onto Masergy about four years ago to start diversifying our demand go-to-market strategy,” explains Malachi.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. What if targeting could more precisely identify these situations?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Directive Agency

MARCH 7, 2019

She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM. Jessica Cross is the Manager of Demand Generation at Rollworks, a division of AdRoll Group. Jessica Cross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Contact Marketing Vendors 120

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

Or, is this re-emergence the result of critical need by marketers to align their go-to-market strategies more closely with sales and target account selling? “Account based marketing isn’t a new term nor a new marketing strategy. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Rev

NOVEMBER 20, 2018

The company has poured billions into its search business (Bing) and bought LinkedIn for $26.2B, their largest acquisition ever and one of the richest sources of B2B data in the world. The Sad State of B2B Customer Acquisition. What if targeting could more precisely identify these situations?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Adobe Experience Cloud Blog

JANUARY 9, 2009

The next interview in the B2B Marketing thought leader interview series is with Aaron Ross, formerly with salesforce.com and founder of PebbleStorm:CEOFlow. I had more ego than understanding about lead generation and professional selling. Where better to learn that than doing sales at salesforce.com?

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48

Online Marketing Institute

JULY 31, 2009

In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation. Salesforce.com actually works well when there are marketing automation tools and processes feeding it with filtered and sales ready leads vs the other way around.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. But at the same time, it’s like, yeah, but we’re more about demand generation. Elissa Fink: Yeah, I’m really excited. Not that that … But it would have delayed my retirement.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52