acquisition environment 
ClickZ
APRIL 29, 2020
Companies are now searching for people who understand the nature of these data systems, how they work, and how to use them to create sound data governance, privacy, security, and trust. For example, there have been an impressive number of acquisitions in the industry, suggesting greater consolidation. Good question.
Bannerflow
APRIL 6, 2023
This means prioritising investments in brand building, customer acquisition, and customer retention strategies that can drive sustainable growth over time. Achieving this balance requires a strategic approach to marketing that prioritises investments in brand building, customer acquisition, and customer retention strategies.
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chiefmartech
APRIL 24, 2018
Indeed, acquisitions continue to be made across martech and companies do go out of business. My article from three years ago on the system dynamics of 2,000+ marketing technology vendors still holds true and explains the many forces at work in this environment in the most detail. But from 2017 to 2018, only 4.5%
Valasys
SEPTEMBER 8, 2023
As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. Bypass Data Collection Challenges in Intent-Based Marketing with AI In a culture driven by user privacy concerns and expanded legal frameworks, collecting granular user data has become difficult.
ClickZ
FEBRUARY 22, 2021
30-second summary: Companies are looking beyond a single monolithic stack to the next phase of cloud in which disparate data sets can be combined in a secure environment allowing for easy and efficient data access and collaboration without ceding control or security. Increasingly, partnerships are needed to develop accurate intelligence.
QuanticMind
SEPTEMBER 20, 2023
All together, Snapchat was the fifth most downloaded app of the 2010s—and Meta found that threatening enough to offer a $3 billion acquisition deal in 2013, which Snap declined. Tap into the Snap Audience Network (similar to Facebook’s Audience Network) to expand the placements of your ads beyond the Snapchat app in a privacy-friendly way.
The Customer
MAY 13, 2021
” Key Facts: The acquisition is expected to close in Cisco’s Q4 fiscal year 2021. This focus on delivering inclusive collaboration experiences fuels our innovation, which leverages AI and Machine Learning, to remove the barriers of geography, language, personality and familiarity with technology.
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