Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust. When automation platforms get buying signals from target accounts, they can trigger customized emails and display ads.

Marketing Automation Services 130

Marketing Automation Services Budget Programs Zoominfo Work Management 130

SalesIntel

DECEMBER 8, 2023

It goes beyond basic demographic details to include various components such as firmographics, technographics, behavioral insights, and intent signals. Understanding firmographics helps in segmenting leads based on industry-specific needs and preferences. ensuring ethical handling of data.

Lead Generation 52

Lead Generation Lead Management Work Management Marketing Management 52

Inbox Insight

OCTOBER 27, 2023

In summary, intent data tells you when a lead is actively researching online before making a purchasing decision. Intent data classification and collection strategies To unlock the full potential of buyer intent data, it’s essential to understand its different types and sources.

Buyer Intent 105

Buyer Intent Intent Data Intent Demand Generation 105

Martech

OCTOBER 4, 2022

A marketer at a services and consulting firm told me they didn’t think about how to play to the unique strengths of online events, about the specific intent signals that they could gather, and the actions they can get,” said Sirkin. “It Some of the best intent signals come from how the attendees navigate at the event.

Top of Funnel 102

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 102

Inbox Insight

MARCH 4, 2019

Account-Based Marketing (ABM) is here to stay, that much is clear. Its allure is evident; hand-pick the specific organizations you wish to sell to, ensure your marketing efforts are hyper-targeted, drive engagements that ultimately end in profit. Mistake #1: Unsustainable Target Account Lists.

Demand Generation 65

Demand Generation Account Based Marketing ABM B2B Marketing 65

PureB2B

MAY 30, 2022

Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Intent data is information collected about a person’s behaviour online. The more data points collected, the stronger the intent signals.

Buyer Intent 118

Buyer Intent Intent Data Intent Work Management 118

DealSignal

DECEMBER 9, 2022

A powerful marketing asset, intent data represents information on users’ activities such as online searches, researching vendors on third-party review websites, email opening and click-through rates, ad clicks and downloads of resources such as e-Books, whitepapers and case studies. and address them swiftly.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

NetLine

DECEMBER 27, 2023

Integrating intent data into these platforms enables you to personalize your messaging based on the behaviors and interests of your target audience as well as identify the right moments to engage with prospects based on their intent signals. Treat your martech stack as an ongoing experiment.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Only B2B

JULY 13, 2023

Intent data plays a pivotal role in this stage by allowing marketers to identify and target individuals or companies showing active interest in relevant topics or solutions related to the event. Intent data provides valuable metrics and insights to evaluate the effectiveness and impact of events.

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

Rollworks

SEPTEMBER 13, 2018

Account-based marketing (ABM) is not only changing B2B marketing strategy , but also B2B sales as a whole. When marketing and sales come together, they form what is known as account-based selling. 80% of marketers agree that ABM produces higher ROI than other marketing activities.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Top of Funnel 40

Inbox Insight

NOVEMBER 10, 2023

In a nutshell, while first-party intent data remains a priority, second-party intent data can play a pivotal role in enhancing your marketing efforts, broadening your customer reach, and providing you with deeper market insights. Finally, 3rd party intent data offers scale.

Intent Data 104

Intent Data Intent Demand Generation Buyer Intent 104

DemandBase

AUGUST 21, 2020

In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. 6 Tips for Unifying Sales and Marketing. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

PureB2B

MAY 30, 2022

You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals. What is intent data? Supercharged account-based marketing.

Buyer Intent 62

Buyer Intent Intent Data Intent Work Management 62

Martech

DECEMBER 14, 2021

They are also experiencing a more complex buying journey , increasing touchpoints and larger buying committees. To compound this even further, recent research by Integrate and Heinz Marketing found that current team structures, processes and technology do not effectively support today’s marketing team goals. The solution?

Ideal Customer Profiles 109

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 109

Terminus

JANUARY 24, 2020

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re a part of our own target market, which makes us the perfect guinea pig. We don’t release a feature to our customer base until our marketing team has tested and approved it. Account Selection and Tiering.

Account Based Marketing 26

Account Based Marketing Demand Generation Sales Management ABM 26

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Traditional Mass B2B Marketing Needs To Change.

Intent 67

Intent Buy Account Based Marketing Work Management 67

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. If you want to take your demand gen and lead gen efforts to the next level with intent signal s , it’s vital to use data in the right way. Buyers want to connect with brands across a range of touchpoints.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Inbox Insight

OCTOBER 19, 2020

With this in mind, we recommend that all B2B marketers leverage their own first-party intent data and incorporate this into their marketing strategies. Third-Party Intent Data. Finally, third-party intent data offers scale. 41% of marketers even consider intent data to be at the heart of what they do.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Zoominfo

MARCH 7, 2023

Building a technology stack to support your account-based marketing (ABM) strategy is no easy feat. Whether you’re new to ABM or want to give your existing strategy an edge, evaluating the strength of your tech stack is essential. When it comes to ABM strategies , that’s a common question.

Sales Management 130

Sales Management Account Based Marketing ABM Ideal Customer Profiles 130

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

SalesIntel

JULY 12, 2021

There are crucial bottlenecks sales and marketing teams need to deal with when supporting the growth of their B2B company. Lack of indispensable B2B data: Your sales and marketing reps need reliable prospect data to feed their outbound efforts and marketing campaigns. A Final Word.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

Outbrain

AUGUST 21, 2019

6) Account-Based Marketing. Account-based marketing or key account marketing is a tactical approach wherein the marketers communicate directly and in-person with an individual prospect or customer account, oftentimes with the key decision-makers. 7) Search Marketing.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

NetLine

JUNE 5, 2023

Informa Event Intent: The largest owner and operator of physical events in the world, not to mention our parent company, Informa , delivers 500+ B2B events each year. Personalize Existing Outreach : Leverage insights from buyer behavior occurring outside of your products and customer touchpoints.

Intent 52

Intent Intent Data Ideal Customer Profiles Intent Signal 52

SalesIntel

APRIL 11, 2024

Follow up diligently but respectfully with prospects who did not respond to your initial contact, and adjust your approach based on their engagement or feedback. Account-Based Marketing (ABM): Identify key target accounts that align with your ICP and have the potential for high-value relationships.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Terminus

OCTOBER 16, 2018

Meet Malachi Threadgill , the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. I was brought onto Masergy about four years ago to start diversifying our demand go-to-market strategy,” explains Malachi. “No two people buy the same way.” ” – Malachi Threadgill.

Account Based Marketing 22

Account Based Marketing Sales Management ABM Top of Funnel 22

Inbox Insight

JANUARY 29, 2019

This has seen the rise in account-based marketing strategies that leverage knowledge from existing accounts to formulate the targeting characteristics for new account acquisition. Marketing Tactic #3: Content amplification with flex appeal.

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

Inbox Insight

APRIL 23, 2019

What’s more, if you have a coordinated set of promotional activity mapped against your B2B demand generation model, buyer intent data can help ensure the right message goes to the right stakeholders, at the right touchpoints to deliver the best outcomes. Firmographic (ABM). Firmographic Intent (ABM).

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49

Leadspace

FEBRUARY 4, 2019

This is especially true in B2B, with many companies seeing seeing shifts in the way they align sales to marketing through ABM strategies; the growing importance of GDPR and the upcoming potential similar regulations in the US; and a continued focus on the digital journey in B2B.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Inbox Insight

MAY 7, 2019

This has an impact on the types of information they require at key touchpoints in their understanding, awareness and interaction with your brand. Action Point: Intent Signals (Searching/Browsing/Action/Firmographic/Predictive…etc.). Recommended read: 6 Popular Content Re-Purposing Quick-Wins You Can Use Today.

Buyer Personas 84

Buyer Personas Lead Ranking Demand Generation Marketing Qualified Leads 84

Valasys

AUGUST 9, 2019

With the evolution of the digital marketing prism in the B2B realm, the interdisciplinary aspects of SEO, Content Marketing , Digital Advertising , Inbound Marketing & Growth hacking practices have been unleashed. Several machine learning algorithms are being developed for tracking the implicit intent-signaling.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Inbox Insight

NOVEMBER 23, 2022

If a potential customer has downloaded just one piece of content it may not be a purchase intent signal so you may want to enroll different leads into specific nurturing programs based on their attributes before you pass them to sales. Multi touch marketing campaigns offer a great opportunity for additional personalization.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

Inbox Insight

MAY 10, 2022

Every B2B Multi Channel Strategy Needs a Multi-Touchpoint Content Strategy. Accomplishing your overarching demand generation objectives through an advanced multi channel strategy should aim to transform net new engagements into multi-touchpoint engagers. Take Account-Based Marketing (ABM), for example.

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. Account-based marketing: mutual exclusivity? Incorporate account-based marketing. Action intent.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52