Engagio

JANUARY 7, 2019

For the third year in a row, we bring you the “prophets of profit” where we ask some of the top thinkers in B2B marketing what they believe the future holds for Account Based Marketing. These trailblazers offer their predictions of trends in the B2B marketing world for 2019.

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. When going after target accounts, sales reps need data that helps them: Increase their understanding of the account.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

DemandBase

AUGUST 21, 2020

In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. 6 Tips for Unifying Sales and Marketing. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

TrustRadius Marketing

OCTOBER 3, 2022

Companies are “viewing intent data as an integral layer of intelligence in their revenue funnel and a critical component of their overall go-to-market strategies,” according to Demand Gen Report. Understanding where intent signals come from helps you effectively act on them. First-party intent data.

Intent Data 52

Intent Data Intent Intent Signal Top of Funnel 52

DemandBase

NOVEMBER 19, 2018

Having arrived on the ABM scene about 3 years ago, I can remember back to the time when the only companies pursuing Account-Based Marketing strategies were doing it on their own. Today, agencies and marketing solution providers are adding ABM to their list of capabilities daily.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

PathFactory

MAY 3, 2022

Everyone has pivoted to an ABM/ABX strategy. Account-based marketing has taken a front seat to former traditional nurture stream-only methods. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Visitor data + content data = a better personalized experience.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

AUGUST 14, 2019

As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus. That shift for me was an ABM approach. The first step is building your target account list, but wait!

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

DemandBase

MAY 12, 2020

Given the uncertain long-term impact of the pandemic on the global community, as B2B marketers, we should double down on creating meaningful brand experiences through content that supports and empowers our online communities. at Demandbase—all parts of an effective Account-Based Marketing strategy.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

DemandBase

APRIL 3, 2019

64% list identifying the right accounts or individuals to target. 46% list capturing intent signals from accounts or individuals. The B2B marketers in the study’s overall sample had high expectations on the time-to-value for AI. Study participants planning for AI list top-of funnel applications as priorities.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

TrustRadius Marketing

OCTOBER 3, 2022

By identifying new accounts and those in a sales cycle, brands can create individualized campaigns to integrate the intent data into programmatic ads or account-based management (ABM) platforms. Enhance your ABM program. Lead scoring is useful for leveraging intent data in an ABM program.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

PathFactory

MAY 2, 2022

Match the best performing content journeys to your targeted accounts. Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DemandBase

DECEMBER 18, 2018

Accounts visited: How many target accounts came to our website during the course of the campaign? On-site engagement lift: Did the campaign drive incremental engagement from prioritized accounts, compared to a baseline period?

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. Augment Marketing and Sales Strategy with AI. Author Lilach Bullock says the insights gleaned from intent data captured by AI can fuel – and improve – sales and content strategies and activities.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Engagio

MARCH 20, 2024

Targeting your Ideal Customer Profile (ICP) B2B advertising is all about targeting the right accounts and the right people within them, responding to their intent signals/needs during each stage of their buying journey. Demandbase isn’t a media agency, nor do we compete with your agency. How can you get there?

Advertising Agencies 71

Advertising Agencies Ideal Customer Profiles Account Based Marketing ABM 71

DemandBase

AUGUST 18, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. ABM like a boss! The rapid success of ABM is clearly driving demand for increased investment. This is it.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

Heinz Marketing

AUGUST 30, 2021

I think ABM is now kind of in that same kind of weird place. I know the people I should be talking to, how do I manufacturer or find, and then leverage and follow up with those right intent signals.” Let’s give the sales team, LinkedIn sales navigator, ZoomInfo, intent signals.”

Ideal Customer Profiles 117

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 117

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Directive Agency

FEBRUARY 22, 2019

Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Engagio

AUGUST 9, 2021

Your Sales team can use intent data to understand what topics a specific account will find most relevant, and your marketing team can use it to understand the trending topics your market cares about. How does intent data work? Deanonymize and identify the account. Collect content consumption events.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

SalesIntel

APRIL 2, 2024

Limited functionality needs: If you do not have dedicated teams for functions such as revops or marketing, you cannot utilize features beyond building prospect lists for sales teams and leverage capabilities such as technographics firmographics, buyer intent data or website visitor tracking that can really scale your account-based marketing efforts.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Many marketers mistake these signals for buyers ready to make a purchase when really they are most likely discovering they have a problem, not a solution to fix it. .

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Engagio

OCTOBER 31, 2021

ABM is Maturing. Account Based Marketing is not a new concept. What is new(er) is the maturity of ABM technology that enables marketers to identify and target accounts with more efficiency and measurability. There is one caveat for ABM to succeed. It’s been around for decades.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

DemandBase

JULY 21, 2020

A company that was in the market for your solution only a few months ago could now be struggling to merely survive. ABM is more important than ever before in this post-apocalyptic COVID-19 world. You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

SEPTEMBER 21, 2020

ABM Behind the Scenes, a Chat with Peter Isaacson and Jay Tuel. For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

FunnelEnvy

MARCH 7, 2018

It’s not precise enough to identify the optimal experience for an individual visitor based on their individual, account and intent characteristics. The larger problem is that most marketers who run personalization campaigns do so without first experimenting. Paying customer who is having success.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52