Valasys

SEPTEMBER 6, 2019

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs. PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). Many companies are already using emotional analytical metrics to understand the psychologist of their audiences and to improve their services.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 27, 2019

According to a report by the Experian Marketing Study, 60% of the marketers don’t give the subscribers the option to select the types of emails they want to receive & according to Campaign Monitor merely 30% of the marketers allow their subscribers to decide how often they want to be emailed.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. Understanding & refining their audiences as per their interests, companies, work profiles, etc.,

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

After identifying their buyer persona, the marketers need to create targeted campaigns that need to be specifically based on the interests of their buyer persona. Furthermore, niche-specific targeting is also done by segmenting prospects based on their geographical location or the primarily targeted geographies of the prospects.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

AUGUST 20, 2019

Emails are invisible tools in the marketing arsenal of B2B companies. With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs).

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

APRIL 3, 2020

com , in the year 2018, 48% of companies conduct 50-74% of all corporate purchases online and 23% of companies do 75% or more of their purchases online. To be successful in B2B eCommerce means the culture of the companies, their daily operational cores, and business architecture, all will undergo transcendence.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 16, 2019

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. However, unfortunately majority of the marketers still fail to impeccably articulate their multichannel campaigns, often beyond three channels. .”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 8, 2019

Open Rates are one of the Key Performance Indicators (KPIs) to analyze how well the email marketing strategy of an organization is performing. These days B2B companies mostly have automated their welcome emails. This ensures that a quick email is delivered to the inboxes of the clients as soon as they sign up on a new website.

Paid Content 40

Paid Content Email Marketing Optimization Research 40