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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. The concept of one-to-one or one-to-few marketing is hardly new.

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How to Optimize the Cost of B2B Marketing

Valasys

A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful. We do our best to optimize ROMI for our customers. The conventional sales funnel has also changed for good.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

Also, preparing for marketing strategies matching the interests of Gen Z is an absolute essentiality for marketers as they influence the purchase decisions of their preceding generations. The companies also need to develop new mobile apps and keep abreast with the latest marketing technologies to convert Gen Z shoppers.

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How to Define & Measure Social KPIs – Part – 2

Valasys

This might help marketers in aligning KPIs to their core business objectives in new ways that they might have been oblivious about. Valasys Media is sponsoring the CMO & Future of Marketing Summit, to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019. PANEL DISCUSSION. if one has any queries about the event.

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How to Define & Measure Social KPIs – Part -1

Valasys

While some basic practices can help the marketers get started with, from the scratch, the clarity is gained only after some experimentation with alternative strategies has been done & KPIs have been A/B tested to figure out which ones are the most relevant for a particular market niche. PANEL DISCUSSION.

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8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media

Valasys

Live events are an excellent platform for marketers to brainstorm & share their unique insights & wealth of information amongst each other. Reasons to Join the Action: CMO and Future of Marketing Middle East. Live events have a positive impact on sales & contribute to an increase in the sales revenues.

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10 Benefits of Employing a Powerful Content Syndication Strategy

Valasys

Lead Volume: The syndication strategies need to generate a bare minimum number of qualified leads to justify the Return on Marketing Investment (ROMI). Brand Lift: This helps in observing the brand citations among targeted accounts. Lead Quality: It helps gauge whether leads generated to match the lead qualification criteria.