Adobe Experience Cloud Blog

NOVEMBER 15, 2017

Account-based marketing (ABM) is a game-changer, but it’s not uncommon for sales to push back against implementing it as a new strategy. On the surface, it appears that ABM is asking sales to work with fewer leads, and that kind of change can be a scary proposition. So, Why ABM? . It’s understandable.

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Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? But is ABM right for you ?

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Adobe Experience Cloud Blog

JANUARY 20, 2017

Author: Hila Nir The value of account-based marketing (ABM) is undeniable. While ABM may not be new, the path to its implementation and execution certainly is. The scope of technologies that support ABM is growing, enabling organizations to scale their ABM strategy like never before.

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Only B2B

JULY 5, 2023

In the ever-changing landscape of B2B marketing, demand generation plays a pivotal role in driving business growth and success. As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences.

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Adobe Experience Cloud Blog

FEBRUARY 26, 2018

The rate at which marketers have moved towards an account-based marketing (ABM) model is quite surprising. I remember when ABM was the ultimate buzz word at the Marketing Nation Summit a couple years ago. In addition to ASP, you should see a higher close rate within ABM accounts.

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Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

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Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

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Account Based Marketing Sales Management Top of Funnel ABM 48

Adobe Experience Cloud Blog

MARCH 28, 2019

Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo. Helping B2B Meet the Experience Mandate.

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Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. What content do you have at your disposal (white paper, thought leadership , demo videos, etc )?

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Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite . As marketers ourselves, we went to work to figure out how to overcome these obstacles. Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products.

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Launch Marketing

APRIL 20, 2022

Twitter is a useful resource for keeping up to date on the latest news and trends that are going on in the marketing world. Here are 10 B2B marketing influencers we think are a must-follow for relevant and entertaining content to help you improve your marketing strategy. .

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Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Adobe Experience Cloud Blog

JANUARY 30, 2019

B2B marketers are in a pickle when it comes to data. Data insights are critical to boosting marketing and sales performance. The lack of confidence B2B organizations have in their data is hindering the ability to deploy key sales and marketing initiatives,” the D&B report concludes.

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Adobe Experience Cloud Blog

MAY 27, 2015

Author: Mike Telem Account-based marketing (ABM) is the latest buzzword to hit the industry. There’s surely been lots of hype, but some marketers are still fuzzy on the details: what exactly is ABM, and how can it be beneficial to your organization? In a nutshell, ABM is about focus.

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Account Based Marketing Work Management B2B Thought Leadership ABM 48

Leadspace

DECEMBER 5, 2016

Account-based marketing. Account-based everything. Don’t get me wrong – ABM is very effective. A recent study by TOPO for the ABM Leadership Alliance, for example, found that “companies that have implemented ABM have seen a substantial lift in average contract value of 171%(!)

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Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 72

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Heinz Marketing.

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Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. HubSpot’s Marketing Blog. Heinz Marketing.

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Adobe Experience Cloud Blog

JUNE 13, 2017

Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. B2B marketers have the art of prospecting down to a science.

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Adobe Experience Cloud Blog

AUGUST 22, 2016

Author: Steve Pogorzelski Account-based marketing (ABM) continues to gain popularity among business-to-business (B2B) organizations looking to deepen engagement with specific accounts. However, for some of these B2B organizations, their efforts are falling short. In one word: everything.

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Account Based Marketing ABM B2B Thought Leadership Marketing & Strategy 48

Adobe Experience Cloud Blog

JUNE 27, 2016

So, how are marketers like the giants of the ocean—sharks and whales? Sharks find a specific target and then spend time hunting it down, similar to account-based marketing (ABM) , in which an organization identifies a number of target accounts and dedicates sales and marketing resources to penetrate and close them.

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Account Based Marketing Sales Qualified Leads Lead Ranking Marketing Automation Services 91

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

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Adobe Experience Cloud Blog

MARCH 13, 2017

In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success. ABM Is Evolving. Account-based marketing has recently seen a surge of interest and activity.

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Metadata

FEBRUARY 24, 2021

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. Metadata introduced a LinkedIn audiences integration enabling dynamic contact and account targeting.

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Adobe Experience Cloud Blog

APRIL 10, 2019

These sales relationships put the customer first, focusing on creating value for the buyer over the long term that will build brand loyalty. These account-based strategies let the customer drive the marketing and sales approach. Replace Games with Value. By showing value, a company builds trust.

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Account Based Marketing B2B Thought Leadership Thought Leadership B2B Sales 133

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce.

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Communities Demand B2B Thought Leadership Peer-to-peer 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. A Quick ABM Refresher: Targeting Accounts That Matter Most. The Evolution of ABM. So, what’s changed?

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Account Based Marketing ABM B2B Thought Leadership Digital Marketing Funnels 48

Adobe Experience Cloud Blog

JULY 5, 2016

Historically in B2B demand generation, more has been better too. More leads? If you bring in 20,000 names from a tradeshow or inbound marketing tactics, but the leads do not convert–so what? It’s important to remember that a name is not a lead. Focus on the Right People and Accounts, Not Just Volume.

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Demand Generation Agencies Demand Generation Demand Lead Ranking 91

Adobe Experience Cloud Blog

APRIL 29, 2019

They’re the unsung heroes of B2B marketing. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof.

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Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore. If not, you’re not alone.

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Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 21, 2017

If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly.

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Adobe Experience Cloud Blog

MAY 12, 2016

Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”. Meaning, do you really have to pick one—inbound or ABM, or can you do both? His conclusion—as a marketer, you need to do whatever it takes to accomplish your goal, which is to drive revenue, so his answer is “ and”.

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Top of Funnel Account Based Marketing ABM Lead Ranking 48

Adobe Experience Cloud Blog

DECEMBER 9, 2016

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities. In this blog, I’ll share three key areas in which sales uses marketing automation for success: 1.

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Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 48

Engagio

SEPTEMBER 20, 2021

in this phase is understanding that your campaigns won’t be account-based if your systems aren’t. Traditional Marketing and Sales technologies are lead-based. Just because a lead magically hit 100 engagement points after seven years of trying doesn’t mean that your lead alerts should be going off.

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DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now. AI is Being Rapidly Adopted—So Don’t Get Left Behind.

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Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. In a word—yes! So that’s pretty interesting.

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Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

JULY 22, 2021

If you manage a marketing budget, you know how much money goes into two critical areas: paid media and marketing technology. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

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Linkedin Paid Search Agency Sales Management ROI 80

Adobe Experience Cloud Blog

OCTOBER 21, 2016

However, when it comes to sales and marketing, very little has changed despite significant changes in buyer behaviors—the result of which has decreased the volume of leads that sales receives. As much as two-thirds of B2B deals are lost before a formal request for proposal (RFP) process even begins. The result?

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Adobe Experience Cloud Blog

APRIL 4, 2018

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). This is why it’s imperative for B2B tech marketers to shift their focus from buying journey funnels to full-on customer lifecycle management. How can you help them get more value?

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