Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. For most of us in revenue marketing, these characteristics are what drive our understanding of the makeup of our target accounts.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Hubspot

MAY 8, 2020

Are you in the market for your new account-based marketing software solution? Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based Marketing Software. Let's go over some choices.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management Budget Programs 98

Engagio

MARCH 29, 2021

Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX). So how do we deliver personalization that captures our target accounts’ attention? This information helps you understand what target accounts are researching on the web.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

Engagio

JULY 20, 2023

With Demandbase report capabilities, you can set your CMO (and yourself) up for success by defining reporting requirements and intervals upfront. And, with Demandbase table visualizers, you can report on any account list graphically in seconds. Pull in the Demandbase Keyword Intent Selector.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Valasys

JUNE 18, 2020

On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. The prime focus of both companies is account-based marketing (ABM). million while Demandbase had raised $158 billion. About Demandbase.

DemandBase 72

DemandBase Account Based Marketing ABM Advertising Agencies 72

The ABM Agency

FEBRUARY 27, 2024

Reading Time: 4 minutes In the sophisticated landscape of B2B marketing, establishing an Account-Based Marketing (ABM) Center of Excellence (COE) represents the pinnacle of ABM maturity. Interested in learning more about our approach to ABM Maturity?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52

Engagio

JANUARY 12, 2021

In the past five to ten years, B2B CMOs around the world have made great strides in improving marketing analytics. But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. ABM requires account-based metrics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Metadata

NOVEMBER 17, 2021

Disclaimer: I’m not here to bash account-based marketing. ABM is a proven way to connect with your target accounts in a personalized way. Most B2B companies should be doing ABM. Yet IMHO, the pendulum has swung too far to an all account-based mentality at the expense of proven demand gen activities.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Hint: Replace the inefficient volume-dependent-spray-and-pray game with a strategy that’s grounded in targeted intelligence. Which accounts are already engaged with my brand?

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Heinz Marketing

MAY 14, 2019

By Matt Heinz, President of Heinz Marketing. Account-based marketing has emerged strongly over the past 2-3 years as a more disciplined, interactive way for sales and marketing to increase focus, conversion and velocity amongst their most important, strategic target accounts. Refreshing!

Account Based Marketing 77

Account Based Marketing ABM DemandBase Budget Programs 77

DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. But what happens if you’re committed to Account-Based Marketing and stakeholders haven’t seen the light? Excuse #1: We’re not ready for ABM.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

InsightSquared

FEBRUARY 6, 2019

As a marketer with an account-based approach, it is important to keep the focus on generating net new pipeline from a given target account list. Ready to connect with other savvy marketers who are in lock-step with their sales team? Enter, InsightSquared. Understanding Pipeline Today.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

DemandBase

SEPTEMBER 17, 2018

With ABM (Account-Based Marketing) increasingly becoming a must-have in every B2B Marketer’s toolkit, the number of ABM-focused sessions continues to grow at Dreamforce. Whether you’re new or ready to take the next step in your ABM journey, there’s something for everyone in this year’s lineup.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. ABM stands for Account-Based Marketing.

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Engagio

NOVEMBER 13, 2017

It’s no surprise that Account Based Marketing was another hot topic this year at Dreamforce. With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

Engagio

OCTOBER 30, 2023

Implications of AI on B2B go-to-market strategies From account-based marketing (ABM) to branding content to customer success, these results suggest nuanced ways in which humans and AI can work together to maximize efficiency and effectiveness in your go-to-market. appeared first on Demandbase.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Funnelholic

NOVEMBER 4, 2015

Once sales has worked to identify target accounts (perhaps supplemented by one of the marketing technologies mentioned in the previous chapter), it’s marketing’s job to take that list of accounts and engage with them. This is where account-based marketing comes into play.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Analytics, SEO, and Conversion optimization Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Engagio

JANUARY 20, 2024

Tune in for an informative and friendly conversation that will leave you feeling confident and optimistic about the future of marketing. “Smart CMOs work across different parts of the organization and make those connections, and really focus the organization on targeting customer needs.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Kabbage

NOVEMBER 9, 2016

Note: To make it easier to navigate this list, we broke it up into multiple categories. B2B Marketing Blogs. HubSpot’s Marketing Blog. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Analytics, SEO, and Conversion optimization Blogs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DemandBase

MAY 14, 2019

The theme of this year’s show was “TOGETHER,” underscoring the importance of having the same goals, data and analytics across an organization. In the spirit of this theme of togetherness, we decided to do a #SwagSwap to not only share some great conference swag, but also share ABM best practices and tips.

Enterprise Management 66

Enterprise Management Account Based Marketing Marketing Management DemandBase 66

DemandBase

APRIL 9, 2019

So, you know the first step is to dive into your analytics. Using a proxy audience for redesign analytics. Of that population, how many site visitors are from your target accounts? You’ll see differing content consumption and conversion trends between your target audiences and the general visitor population.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An ABM orchestration platform, 6sense powers their tech with artificial intelligence (AI).

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

SWZD

SEPTEMBER 2, 2019

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. He felt that, particularly in the demand generation aspect of marketing, the more formalized publishing tends to lag behind.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

PathFactory

MAY 20, 2022

The shift from lead-centric funnels /pipelines (and ensuing lead management processes) to opportunity-centric pipelines ideally, or failing this, at least account-centric, is now a mainstream idea and increasingly a reality, not just a pipedream (geddit? The ABM evangelists have evangelized parts of just this for years.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

PureB2B

MAY 30, 2022

If you don't have an ABM program in place and aren’t sure how to start running one, you’re in the right place. We’re going to show you everything you should know about running an ABM program. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

If you don't have an ABM program in place and aren’t sure how to start running one, you’re in the right place. We’re going to show you everything you should know about running an ABM program. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing?

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. Why is Database Marketing Important for ROI?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ABM Agency

APRIL 30, 2023

Reading Time: 14 minutes What is Account Based Marketing? As a CMO at a large B2B SaaS organization, you may be familiar with the concept of Account Based Marketing. We will also provide insights on how to effectively implement an account-based marketing strategy for your organization.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Customer Experience Matrix

AUGUST 24, 2016

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.

Lead Ranking 120

Lead Ranking Vendors Account Based Marketing Lead Scoring 120

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technologies you can use to execute effectively. 61 ABM Technologies.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97