article thumbnail

Customer Purchase Intention and Use in B2B Marketing

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

article thumbnail

What Marketers Can Learn from the PNC Christmas Price Index in 2020

Aberdeen

And it’s one we can learn by looking at the PNC Christmas Price Index , a data visualization for the economy that’s been running for 36 years. The PNC Christmas Price Index mirrors the U.S. Consumer Price Index in that it measures the changing prices of goods and services. The Economics of The Twelve Days of Christmas.

Pricing 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Use ABM and Intent Data Together

TrustRadius Marketing

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . In the past, third-party intent data was used mostly. Not all intent data is created equal.

article thumbnail

Intent Data Industry News: Buyer Intent Data Tools Insight, ABM Benchmarks, 2020 B2B Marketing Predictions, and More

Aberdeen

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

article thumbnail

First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

For instance: Your visitor is lingering on your pricing page, hinting at interest but not quite clicking “buy”. This paints a detailed picture of their intent and concerns. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. First-party data is the rescue!

article thumbnail

A Comprehensive Guide on Intent-based Marketing

Binary Demand

As he delves into online helpdesk software research, an intent data platform detects key signals: Signal 1 : Downloading whitepapers on helpdesk software signals a strong interest in the category. Signal 2: Visiting specific pages about features and pricing suggests active research for a purchase.

Intent 52
article thumbnail

Madison Logic Named a Leader for Intent Data in New Analyst Report

Madison Logic

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. in eight evaluation criteria, including uniqueness of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap.