Martech

FEBRUARY 4, 2022

And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach. To make up for this loss of marketing opportunities, Britt recommends marketers ensure their ABM strategies are optimized across their digital channels.

Account Based Marketing 116

Account Based Marketing Webinar Metrics ABM Ideal Customer Profiles 116

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. ABM, and the world around it, is ever-evolving. Post-pandemic market trends, political upheavals, economic crises and more, created a challenging landscape for many businesses. Yet ABM has flourished. Account-based Experience. Account-based Everything.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. The vendors respond.

Account Based Marketing 116

Account Based Marketing Enterprise Management Work Management Marketing Management 116

Zoominfo

DECEMBER 20, 2021

Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” ZoomInfo MarketingOS Finally, ABM with data you can trust.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Madison Logic

JANUARY 18, 2023

Here are three practices you should follow when building better content and personalizing the experience for your next ABM campaign. . You may think you know what buying groups are looking for and what they care about, but here are some trends to pay attention to: . This is the foundation of a personalized customer experience. .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. Whether it’s predictive analytics, ABM , AI, or chatbots, the modern marketer needs to navigate an increasingly technical discipline. DGR) What do you see as the biggest trends in marketing automation in 2018? (HS)

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Forrester B2B

JULY 12, 2023

By harnessing the strengths of both demand generation and ABM, marketers can create a powerful marketing approach that drives results.

Account Based Marketing 52

Account Based Marketing Trends ABM Demand Generation 52

Aberdeen

NOVEMBER 14, 2019

What happened in the intent data industry, ABM, and data-driven marketing for the month of October? We cover a 2019 market report on Global Buyer Intent Data Tools, the improved ROI of data-driven marketing, 2019 ABM benchmarks, B2B marketing predictions for 2020, and what’s working in intent-based strategies.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Only B2B

SEPTEMBER 1, 2020

In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead generation company acquired Engagio. In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.”

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. Virtually every firm we have interviewed in our thought leadership series has implemented an ABM approach to the marketplace. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) but worth reviewing. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail. But it also just makes a ton of sense.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

Only B2B

FEBRUARY 1, 2024

Enter the world of B2B intent data, a tool that will revolutionize the way you generate leads in 2024. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Must Read: A Guide to Using Intent Data in Your ABM Program 7.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Madison Logic

JUNE 28, 2023

A competitive displacement campaign is a strategic marketing initiative designed to identify, target, and win over customers currently using a competitor solution. Finally, keep a pulse on market trends and shifts that may impact the competitive landscape. What is a competitive displacement campaign?

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

Content4Demand

NOVEMBER 5, 2021

Increasing concerns about privacy and the use of third-party cookies has forced the industry to restructure the way marketers target their customers. Once you’ve identified these potential customers, you can target your content accurately. One case study to highlight is Imprivata , a global healthcare IT security company.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. At this conference, there are also many questions about ABM, in fact, there is a lot of ‘buzz’ surrounding this topic. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Content4Demand

JANUARY 10, 2020

When: February 24-26 Where: Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch Scottsdale, AZ There are so many reasons to put B2BMX at the top of your “must attend” list, including six tracks that cover content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

KoMarketing Associates

MAY 30, 2017

Salesforce Research surveyed nearly 4,000 marketing leaders worldwide to discover overall trends changing the role of marketing. KPCB’s Internet Trends Report. 2016 Internet Trends Report von Kleiner Perkins Caufield & Byers. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

DemandBase

JANUARY 3, 2019

We’re only a few weeks into the new year, and our demand generation team is already putting the final touches on our event calendar. With so many great events happening in 2019, narrowing down our list proved to be more difficult than ever. SiriusDecisions always manages to rank high on our list of favorites.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Top Rank Marketing

AUGUST 30, 2023

With GenAI and other technologies, it’s important to stay on top of the trends, learn from the professionals, and know what technology to use and how to best use it. Michelle Blondin has taken a new position as Director, Demand Generation, at Zoominfo. Also, always be kind.” But how does this affect the customer experience?

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Valasys

OCTOBER 9, 2019

Also, Engagio Orchestrate is first & the only Account-Based Marketing Vendor solution that allows enterprises to target people, accounts & buyer groups at every stage of their account journey. The company provides both fast-paced as well as practical advice to their enterprise & vendor clients.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Kapost

APRIL 19, 2017

Pick your favorite poison, be it ABM, analytics, alignment, digital transformation, Marketo best practices, or (our favorite) content marketing, and take the deep dive. Fortunately for you, there is a topic category called “Marketing Trends” in case you’re feeling overwhelmed. What’s my wildcard? Blue Bottle Coffee.

Marketo 48

Marketo Account Based Marketing B2B Thought Leadership ABM 48

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Leadspace

DECEMBER 15, 2020

The question now is how do B2B companies adjust their ABM strategy to accommodate the new demand? So rather than relying on a single channel to drive business, your account-based marketing must include several channels. It’s by adopting a platform that enables ABM, and is designed with omnichannel in mind. .

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. And disjointed platforms are painful to integrate and manage.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Madison Logic

JANUARY 25, 2024

With this data suggesting that only 5% of target accounts are in-market to purchase a solution, it’s become increasingly important for marketers to seek strategies that target the 95% of accounts that aren’t ready to buy today but will be in-market sometime in the future.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Terminus

DECEMBER 9, 2020

We’re seeing a major shift from spray-and-pray strategies with big marketing budgets to smart, efficient, and targeted revenue generation across the funnel, from net new revenue through customer expansion. Will we ever see 100% of companies practicing ABM? With that said, we’re still seeing some variation on the trend curve.

Account Based Marketing 55

Account Based Marketing ABM Marketing Budget Top of Funnel 55

Engagio

MAY 21, 2021

Focus your time and resources on accounts most likely to drive revenue. ABX is a super-efficient strategy that targets 100 percent of your time, budget, and effort on the named accounts your company decides have the greatest potential. ABM aspires to be ‘zero-waste’ marketing. Forrester). Joe Chernov, CMO Pendo.

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71

6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. 6sense orchestration (for account targeted advertising/email). And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). FireEye: The Next Wave of ABM .

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Rollworks

JULY 10, 2018

According to Constellation Research, only 19% of companies pursuing ABM are confident in their ability to execute it properly. Well, for one thing account-based marketing is a relatively new marketing technique that a lot of B2B marketers haven’t used extensively. To set the record straight, account-based marketing works.

Account Based Marketing 40

Account Based Marketing ABM Demand Generation Vendors 40

PathFactory

SEPTEMBER 12, 2018

After all, they are B2C consumers living in an increasingly on-demand world. According to recent Forrester Research, 73% of millennials in the workforce are already involved in purchasing decisions for their firms and that millennials will comprise 44% of the total US workforce by 2025¹. Some were even born into it. Are everywhere.

Forrester 40

Forrester Lead Ranking B2B Top of Funnel 40