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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? It is a monster of a tool, sophisticated, with a price tag to match. Optimizely is the granddaddy of A/B testing. out of 5 ?.

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How to Choose Your Cold Email Software (16 Tools Reviewed)

PureB2B

So, you’re not seeing the ROI you’d like to see from your content, social media, or ad campaigns. Price: Starts at $29 per month/user. You can use mail merge fields to customize your emails at scale, AB test emails, track key metrics, and even create follow up tasks such as reminding your sales team to follow up with a phone call.

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Disadvantages of Programmatic Advertising (and How to Avoid Them)

Rev

More bidding competition means more brands fighting to get their ads in front of your audience and ultimately a higher price point to win the spot. . Without getting your ad in front of the right people, your costs will soar while your ROI plummets. You have unrealistic goals for your programmatic campaigns. .

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. You won’t get everything perfect on the first iteration, but once the page is live, analytics and A/B testing will help you improve your landing page incrementally. Test Across Devices and Browsers.

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Disadvantages of Programmatic Advertising (and How to Avoid Them)

Rev

More bidding competition means more brands fighting to get their ads in front of your audience and ultimately higher a price point to win the spot. . Without getting your ad in front of the right people, your costs will soar while your ROI plummets. You have unrealistic goals for your display campaigns.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration.

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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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