Kevin Indig

JUNE 26, 2023

In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins. Testing is part of the Scientific Method, an iterative way to learn and understand.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Automatic, Real-Time Monitoring When I was testing tools for this article, I found two types of heatmap tools.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

SendX

SEPTEMBER 10, 2018

So test it out. Mobile Friendly HTML Templates. Mobile-friendly email templates are no longer optional. To get better email deliverability and subscriber engagement, you should AB test on your email subject lines, from name & email, delivery time and email content. Opinions don't matter. SPF Testing.

Deliverability 158

Deliverability CAN-SPAM A/B testing Classified Ads 158

SnapApp

MARCH 21, 2018

Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. You can refer to this spreadsheet template for help constructing your ads, and this guide for advice on writing high-converting AdWords copy. . Here is a list of facebook audiences B2B marketers should be testing. . .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

seo.co

FEBRUARY 10, 2022

Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently. Google is super helpful, and has a number of templates you can choose from, including “contact us” and “place an order,” which are two common variants. Reader Retention.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Convert

AUGUST 24, 2022

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. They merely project opinions about certain segments of people onto them. And it’s never activated in testing, right? Create a template of interview questions specific to the product.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Convert

JULY 18, 2022

Did you know there are over 50 A/B testing tools on the market? You don’t need to break the bank or go with the category leader if you want your testing needs met. Consider what kind of optimization challenges you face on the regular – the best A/B testing software for you should match your needs and budget. Yes, that many.

Budget Programs 98

Budget Programs Enterprise Management Work Management Marketing Management 98