14 Social Media Metrics That Drive Results in 2023
Marketing Insider Group
AUGUST 1, 2023
It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. This could mean tweaking your ad copy to make it more enticing, targeting your ads more effectively, or testing different types of ads to see what works best. For B2B companies, the Conversion Rate is key.
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