article thumbnail

14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

It’s not just about getting likes and shares, it’s about turning those social media users into leads or customers. This could mean tweaking your ad copy to make it more enticing, targeting your ads more effectively, or testing different types of ads to see what works best. For B2B companies, the Conversion Rate is key.

article thumbnail

How to Create the Best Sales Kickoff (SKO)

Zoominfo

“We have different people lead sessions, so it’s not just sales leadership. For us, the weekend is filled with workshops for intensive learning around a specific agenda. For example, spinning up an SDR team, or executing ABS for the first time. “The content changes a lot from year to year. ” Example.

Zoominfo 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create the Best Sales Kickoff (SKO)

Zoominfo

We have different people lead sessions, so it’s not just sales leadership. For us, the weekend is filled with workshops for intensive learning around a specific agenda. For example, spinning up an SDR team, or executing ABS for the first time. “The content changes a lot from year to year.

article thumbnail

How To Generate Blog Post Ideas For Your Content Marketing Strategy

BuzzSumo

Conference agendas: Look at the titles of keynote speeches and workshops. AB testing Facebook ads. Creating an a lead gen ad for an SMB. The litmus test for lateral expansion might be this: People interested in X are also often interested in Y. Google Trends: Use the explore option for your subject area.

article thumbnail

Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

8 half-day workshops taught by premier experts in their fields. 21 sponsored sessions from leading marketing technology providers. Learn about a framework for A/B testing, approaches to behavioral segmentation, and multi-channel marketing automation. 24 breakout educational sessions across three editorial tracks.

article thumbnail

36 of the best SaaS tools to grow your business in 2021

accelerate agency

What you get: Manage leads from web forms, track calls, emails, and contact history, and see metrics on your business’s sales. Email templates, email tracking, live chat, lead generation, and sales automation are just some of the top-notch CRM tools they provide. You can even test what send times click best with your customers. .

article thumbnail

44 Best SaaS Tools for Businesses in 2023

accelerate agency

What you get : Manage leads from web forms, track calls, emails, and contact history, and see metrics on your business’s sales. Email templates, email tracking, live chat, lead generation, and sales automation are just some of the top-notch CRM tools they provide. Test to see how user-friendly it is Test.