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Fundamentals of Product Experimentation for Beginners

Convert

It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. This article was months in the making. It’s unlike anything else you may find online.

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Click-Through-Rate: How to Improve CTR

seo.co

If you run an e-commerce site, then include price ranges in the meta description for your product pages. According to some data, qualitative factors like how long a user spends on a page can influence how that page ranks—but you could also make for a case of correlation influencing this relationship, rather than causation.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Sales Data: Sales data includes information on product purchases, sales channels, pricing, and customer segments. They optimize bid prices and target specific audience segments to maximize the impact and effectiveness of digital marketing campaigns.

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Top 24 A/B Testing Tools for 2024

Convert

In searching for your perfect-fit A/B testing tool, simply comparing price tags and feature lists won’t cut it. By the end of this guide, you’ll be able to invest in an A/B testing tool that dovetails seamlessly with your unique needs. Now let’s jump straight to the A/B testing tools comparison.

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Content Marketing ROI: How to Measure Your Content Marketing Campaign Performance

seo.co

Depending on how you approach the problem, you can set up an AB test to compare two variations of a campaign independently. Experiments, however, are risky; conceptually, you might identify them as strong opportunities for development, but in practice they may see very different results.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

You can use personas in A/B testing as a powerful customer research tool to trigger a high-quality experimentation feedback loop. When asked about User Personas and how to use CRO to have a persona strategy that stands the test of time, here’s what he had to say: I don’t use the term persona anymore.