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How To Develop Buyer Personas: A Crash Course

Pam Didner

The word “awesome” is more consumer-centric, yet a similar word, such as “superior,” is more appropriate for business professionals. Copywriters and web designers can take the high-level buyer persona and incorporate more details through AB testing to help agencies and freelancers to design creative concepts and write customer-centric copy.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Guest post by Eduard Klein.

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Selling IT Solutions: 3 Methods for Strategic Growth

PureB2B

In today’s technology-driven world, a lot of products and businesses have moved away from purely physical offerings. Basically, you have the IT world at your feet, and you have all these tested and proven ways to reach your target market and rake in those sales. Of course, you’re not going to do this using a shotgun approach.

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Selling IT Solutions: 3 Methods for Strategic Growth

PureB2B

In today’s technology-driven world, a lot of products and businesses have moved away from purely physical offerings. Basically, you have the IT world at your feet, and you have all these tested and proven ways to reach your target market and rake in those sales. Of course, you’re not going to do this using a shotgun approach.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

From a content marketing standpoint, for our business (Conversion Sciences) we currently rely on little to no outbound marketing to drive demand. Of course, we all do content marketing to get business, but search engine ranking should really be the primary metric and this strategy actually hurt our rankings.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

The importance of email marketing is an established fact among marketers and business leaders. Companies are realizing the importance of investing in an email software, with reports suggesting that around 49% of businesses use some form of email automation. A/B testing. 8 Key Must-have Features of Email Marketing Platforms.

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Fast Growth Marketing: From 0 to 500,000 Users

markempa

It’s used by all business professionals, but our biggest participants are sales and marketing folks that really need to keep their finger on the pulse of their competitive grasps. Of course, we have a cool little owl. We’re starting to look at ten million, which is about one tenth the size of LinkedIn.

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