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10 Split Testing Tools to Grow Your Optimization Program

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That’s where testing comes in. Whether you’re looking for your first split testing tool to use or already running tests and looking to switch to a tool that’s a better fit for your company, we’ve got you covered. Best Split Testing Tools (As Recommended By Experts). Does it run free trials? Is it client or server-side?

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A Primer on Statistical Significance in A/B Testing (And The Biggest Misconceptions Around It)?

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Is your A/B test taking too long to hit 95% statistical significance? Understanding stat sig (as the term is fondly called) and how the metric works can ease your pain. If you can relate to the “I must hit 95% before I trust my result” experience, you’re currently being held down by one or more misconceptions about stat sig.

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Fundamentals of Product Experimentation for Beginners

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It’s a tool for testing and improving your product while you continuously develop it. Tech giants like Booking.com, Netflix, Meta, Google, Microsoft, and Amazon have been testing hypotheses to enhance their products and services for decades. Nowadays, they conduct up to 10,000 tests each year.

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

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So you’re looking to buy an A/B testing tool. The future trends and ideas that we’re seeing emerge in the CRO industry, what they mean, and which tools we think meet this demand (while also meeting your current testing needs). This way, you can streamline your decision-making and find the best A/B testing tool for your investment.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

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A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Organic traffic vs paid traffic: are they interested in different items on the page?

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Most Popular Multivariate Testing Tools in 2021

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So you’re currently running A/B tests and looking to scale out your testing program. You have good traffic, you’re seeing great results and now you want to run far more tests and get that data asap. But how can you start testing faster? That’s where multivariate testing comes in. So let’s dive into it….

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

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Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? You can learn to make your marketing far more effective by improving it with A/B testing! What Is A/B Testing? However, this is just the tip of the iceberg.