Marketing Insider Group

FEBRUARY 28, 2021

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. Here’s who to look for.

Creativity 362

Creativity Content Marketing Advertising Agencies Marketing Agencies 2 362

Hubspot

NOVEMBER 12, 2015

Trouble is, while keeping costs down is a critical piece of the puzzle, it can make finding the right tools to simplify your day-to-day responsibilities a little challenging. That's why we've come up with a list of must-have tools for anyone running a business. and they're all free. 14 Free Tools to Help You Run Your Business. 1) Boomerang.

Budget Programs 28

Budget Programs Work Management Marketing Management Tools 28

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking B2B 131

Hinge Marketing

JUNE 24, 2020

But the role our websites play in our marketing and business development efforts continue to evolve. Today’s buyers are looking online for insights 66% more often than they did 5 years ago. Professional services marketers must continue to make the case to their leadership teams that it is time to invest in a more sophisticated website.

Top of Funnel 170

Top of Funnel Design Marketing Websites B2B Thought Leadership 170

Hubspot

APRIL 13, 2021

Here, I've included some lessons based off my own experience launching and revamping the webinar program at CXL , as well as insights and quotes from other successful marketers. If not, while there could be other reasons (such as lazy marketing), it's often because interest and trust is waning in your content.

Sales Management 96

Sales Management Webinar Metrics Top of Funnel Work Management 96

Optinmonster

DECEMBER 5, 2023

In this blog, we have carefully reviewed the top 17 social media management tools so you can choose the best one for your social media marketing needs. This efficiency enables marketers to plan and execute a social media strategy more efficiently and strategically. Why Social Media Management Tools Are Important?

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Marketing Insider Group

MARCH 11, 2015

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers in 2015. via wikiart.org.

Creativity 100

Creativity Content Marketing Planning Advertising Agencies 100

Unbounce

JUNE 29, 2021

It’s a marketer’s job to make sure you’re not disappointed. Thinking like the consumer is the first step for marketers designing landing pages to achieve a single, focused goal. A landing page is a standalone web page created specifically for a marketing or advertising campaign. Do you want to: Verify customer demographics?

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Zoominfo

NOVEMBER 8, 2018

Structuring a marketing strategy is a complicated task. As a marketer, you’re expected to stay within a pre-determined budget and come up with viable, affordable opportunities to bring in qualified leads. But, fear not dear marketer. How to Manage Expectations Around Marketing Vanity Metrics. Create Unique Branding.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Contify

NOVEMBER 18, 2018

It took us a long time to build a market intelligence platform — an information aggregation and analysis platform. Because they have realized the need for such a platform and free software, such as these , can help in putting together some of the pieces of the puzzle. I also say that one day I will write a blog on this.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

ClearVoice

NOVEMBER 27, 2019

I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. But content types are only pieces of the larger puzzle… After all that, I know what I’m talking about when it comes to content. They deserve to be last. ContentMarketing | #Branding Click To Tweet.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

JUNE 22, 2015

In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. We need more leads!” is the battle cry. And Twinkies.*.

Top of Funnel 28

Top of Funnel Campaigns Landing Pages Content Marketing 28

ClearVoice

APRIL 9, 2020

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Marketing content should speak to your #buyerpersonas, stages in your funnel and align with campaign goals.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

ClearVoice

JUNE 20, 2022

What do content marketing and inbound marketing have in common? From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. Both rely on great content to work.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Convert

DECEMBER 8, 2023

The A/B testing tool market is bursting at the seams in 2024, with over 50 options to choose from. The recent sunset of Google Optimize has created a void in the market, prompting a surge of new tools as vendors eagerly step in to offer their solutions. Tools are but a very small piece of your optimization puzzle.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52