PathFactory
MAY 24, 2024
Forrester CEO George Colony kicked off this year’s conference with largely generative AI focused opening remarks, calling it “the biggest technology change of our lifetimes.” It is an exciting time to be in B2B tech and working for an AI company! How we define, execute and measure marketing is fundamentally transforming.
Televerde
OCTOBER 19, 2020
A major transformation is underway in B2B marketing – and not just digital transformation. The buyer’s journey isn’t linear, and buyers demand a personalized AI-driven experience. Today’s buyers are young. Millennials make up 59% of all B2B buyers with 30% functioning as the lead buyers at their companies.
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Seismic
JANUARY 21, 2021
By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. Gartner’s research also shows that, on average, buyers only spend 17 percent of their time meeting with sellers during the buyer journey. AI-guided selling begins with empowering a data-driven culture.
B2BMarketing.net
MARCH 12, 2024
The fundamentals of good marketing arguably never change. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This report is designed to see what marketers are focusing on.
The Lead Agency
AUGUST 20, 2020
B2B marketing has undergone a dramatic change in the last 5-10 years. Previously, the key focus of B2B marketing was networking with the objective of securing a face-to-face meeting with the relevant C-level executive in the target company. This was a clear differentiator that separated B2B from B2C marketing.
Tiecas
MARCH 21, 2024
B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.
xiQ
JANUARY 30, 2023
Adapt or Perish: The Evolution of B2B Sales in the Digital Age “The only constant in life is change” Heraclitus Greek philosopher This is especially true in the world of B2B sales and marketing these days. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.
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