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2023 in review: Our top 10 articles on marketing automation

Martech

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Get MarTech!

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What are the essential Lead Management Metrics in 2023?

Valasys

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? What are the Lead Management Metrics?

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HubSpot Product Update Roundup—October 2023

SmartBug Media

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

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The 15 Best In-Person Event Platforms [2023]

SpotMe Blog

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). In-person events have certainly made a comeback in 2023 after nearly 3 years of virtual-only.

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The Best of Mx in 2023

The Mx Group

From digital experience to demand generation, we've complied the stories that you found the most interesting. Here's what you read and shared the most.

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Siemens x PathFactory: Best Practices to Keep Top of Mind in 2023

PathFactory

In 2023 resourcefulness is key, and this means making sure you’re getting the most out of the tools that your teams use. We sat down with Shelly Aufray , who leads Digital Marketing Campaigns & Lead Management at Siemens Industry Inc., New year, new ways to be productive! Learn more about Path Analytics HERE.