12 Best PPC Strategies to Easily Maximize Your ROAS
Single Grain
JUNE 14, 2023
They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). To determine an appropriate budget, conduct thorough keyword research, analyze industry benchmarks, and calculate your desired return on ad spend (ROAS). CPC (cost per click): the amount you pay for each click on your ad.
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