Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). While an estimated 1.5

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Parse.ly

SEPTEMBER 10, 2021

” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

” “Turner IGNITE is now providing those services to help you get better penetration and audience building across all of the Turner Broadcasting and cable networks that they manage.” The post Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap appeared first on Parse.ly.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Martech

FEBRUARY 3, 2023

National Association of Broadcasters (NAB) Show April 15–19, 2023 / Las Vegas, Nevada, USA NAB is a huge show that spans the entire digital ecosystem including advertising, app development, artificial intelligence, audio, augmented reality, broadcast, cable, cloud solutions, digital video, film, mixed reality, virtual reality, 5G and more.

Marketing AI 76

Marketing AI Advertising Agencies Planning Broadcasting 76

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. billion for the broadcast rights over that period.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Porch Group Media

NOVEMBER 4, 2022

You Thought 2022 was Big – CTV is Just Growing Up. million by the end of 2022 A similar study by eMarketer tells us that Connected TV users will rise to 204 million, representing about 60% of the population. Connected TV is well known to provide a broadcast-quality advertisement experience. In 1997, Netflix was founded.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Digilant

MARCH 28, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. With traditional broadcasts, the goal is to reach as many consumers as possible. In February 2022, that number went up to 169.4 Download the full whitepaper here.

Paid Search Agency 52

Paid Search Agency Video Marketing Ads Advertising Agencies 52

Digilant

APRIL 4, 2023

— Today’s consumers are opting for streaming services more often, continuing cord-cutting trends, and severing their ties to traditional cable TV. With traditional broadcasts, the goal is to reach as many consumers as possible. In February 2022, that number went up to 169.4 Download the full whitepaper here.

Paid Content 52

Paid Content Paid Search Agency Ads Advertising Agencies 52

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2022, digital advertising accounted for nearly 72 percent of U.S. will reach $75 billion in 2023, up from $63 billion in 2022. crossed the $1 billion mark in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. In 2022, digital advertising accounted for nearly 72 percent of U.S. will reach $75 billion in 2023, up from $63 billion in 2022. crossed the $1 billion mark in 2022.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Cisco predicted that video will make up 82% of global internet traffic by 2022, and with the year fast approaching, YouTube is one of the forces that certainly appears positioned to make it a reality.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

NuSpark Consulting

FEBRUARY 3, 2023

In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. The milestone reinforced streaming as the top choice for TV viewers, primarily driven by the original content unavailable on broadcast or cable TV.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It The advantage that brands and agencies gain by using CTV advertising is the ability to control their ad dollars while still hitting the right demos.

Paid Content 81

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 81

Madison Logic

JANUARY 25, 2024

As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. In 2022, Nielsen reported that CTV outperformed cable and broadcast TV to become the dominant form of entertainment on U.S. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Madison Logic

SEPTEMBER 26, 2023

At a time when people are increasingly cutting the cable cord in favor of streaming services, CTV—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a powerful channel to capture viewer attention. TV screens.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Cable 52

Martech

APRIL 29, 2022

OTT Advertising passes through broadcast, cable, or satellite TV providers, so you can stream the digital content on mobile devices, PCs, or TVs. Here are some helpful OTT and CTV resources: 2022 Predictions: CTV and cross-channel advertising : What marketers in the new year are looking to gain from increased programmatic investments.

Advertisements 78

Advertisements Advertising Marketing AI Mobile Advertising 78

Sword and the Script | B2B

DECEMBER 26, 2023

A little like TV of old, where the once-dominant broadcast channels gave way to more narrowly targeted cable networks, social platforms will appeal to specialized audiences and those seeking like-minded social communities. Finally, 2024 also brings another U.S. Wishing you a safe and happy holiday season.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Valasys

JANUARY 9, 2020

According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. According to Mediakix , YouTube appeals to more 18 to 49-year-olds than any broadcast or TV station. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64