SalesIntel

FEBRUARY 20, 2023

Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. We are an intent data company.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

Salespeople can only be effective if they have the right decision-makers and the right influencers for outreach. In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. Quick intros.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Metadata

FEBRUARY 24, 2021

Metadata drove these outcomes for their customers in 2020, executing nearly $15M of ad spend across Facebook and LinkedIn with 30,990 experiments run. We had our strongest year in 2020 and attribute our momentum growth to the demand in the market and the shift in the industry around demand generation technologies for B2B marketers.

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. And the events of 2020 have driven a significant increase in user demand for digital and digital consumption—growing trends that have been building for many years now. Buyer Intent Data.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

PathFactory

DECEMBER 14, 2022

B2B companies naturally gravitate towards email drip campaigns to nurture their customer base, but nearly 48% of emails sent in 2020 were classified as spam. This poses a risk to any company that is leveraging B2B marketing tactics that don’t take into consideration each buyer’s individual needs. “The

Sales Management 52

Sales Management Personalization Cold Calling B2B 52

Madison Logic

AUGUST 26, 2020

But start testing them in the second half of 2020 to maximize ROI both this year and next. That combination maximizes opportunities to engage and convert target accounts because it reaches buyers in all the places they normally visit during their buying journey. Tool 2: Intent Data for Account Prioritization and Insights.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

ClickZ

NOVEMBER 19, 2020

Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. You’ll see lower cost of leads and more engagement. and retarget abandons.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. And by leveraging 6sense’s capabilities to radically improve the customer experience (via perfectly timed personalized outreach, for instance), customers are poised to experience other lifts, including: .

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

6sense

OCTOBER 25, 2021

At 6sense, we “drink our own champagne,” as the saying goes, and continuously use 6sense’s own intent data and predictive analytics capabilities for our own work. We’re able to prioritize the accounts that are showing the strongest intent to buy, too. They require the same personalized experience!

Practices 62

Practices Best Practices Buyer Intent Thought Leadership 62

PureB2B

MAY 30, 2022

With limited face-to-face interactions caused by shelter-in-place scenarios across entire cities, it was not surprising that a LinkedIn survey in 2020 indicated that 55% of sales professionals expected a decrease in their sales pipelines. builds audiences based on your set criteria and creates lists to streamline future outreach.

Effectiveness 62

Effectiveness Ideal Customer Profiles Demographics Profiling 62

NetLine

JULY 17, 2023

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it? Source: NetLine’s How Buyer-Level Intent Data Reveals “Who” is Ready to Buy?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. Better Intent Data Fuels Sales Teams. How Our Contact Algorithm Respects Your Privacy.

Zoominfo 130

Zoominfo Intent Contacts Top of Funnel 130

Inbox Insight

JANUARY 28, 2020

Here’s a guide on how to run account-based marketing successfully in 2020. Once your carefully crafted message is out there, you can prepare your sales team for outreach. The average campaign may use firmographic data to determine an addressable market for outreach. What is account-based marketing and why should I care?

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

Zoominfo

JUNE 15, 2021

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual.

Zoominfo 130

Zoominfo Contacts Top of Funnel Intent Signal 130

Hubspot

JULY 17, 2023

In 2020, Silver Peak hired Aviso , an AI selling platform, to predict quarterly business. Pro tip: Create a list of prospects with shared characteristics like buyer intent and demographics. The tool picks up this data and creates personalized emails for your outreach. Plus, it's loved by salespeople!

Marketing AI 51

Marketing AI Work Management Marketing Management Forecasting 51

Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52