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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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How to Define & Measure Social KPIs – Part 4

Valasys

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. Good Quality Job Applications: Nowadays, companies receive lots of job applications because of their online presence.

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How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

He quotes: “ With many companies already using contests and competitions to engage their employees, gamification technology can help formalize a performance-driven culture.”. Even if the Gen Zers buy products online, they prefer buying from companies they know, like & trust so that it adds to their outreached virtual identity.

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How to Define & Measure Social KPIs – Part – 2

Valasys

Also, while defining their Twitter KPIs, the marketers should keep in mind that their KPIs align their business objectives as follows: For an e-commerce company conversion, KPIs are of vital importance For a company trying to drive brand awareness as a brick & mortar retailer, Retweets might be vital KPIs.

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How to Employ Local SEO to Optimize B2B Marketing

Valasys

It’s a hot topic for Google in 2019. This includes the location of a company as well. According to a study by Google in 2018, more than 51% of smartphone users have discovered a new company or product while searching for their smartphones. Underestimating any channel might lead to degradation of the brands’ reputation.

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How to Define & Measure Social KPIs – Part -1

Valasys

Moreover, 73% of marketers believe that their efforts through social media marketing have been somehow or majorly effective for their businesses (Source: Buffer, 2019). Over 88% of companies are now marketing on social media & over half of social media, users interact with brands more than once a month (Source: seoexpertbrad.com).

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Understanding & refining their audiences as per their interests, companies, work profiles, etc., In fact, according to a study by the Harvard Business Review, a bad reputation costs a company at least 10% more per hire. can help the marketers in better indulging with the macro & micro-level influencers for brand promotion.