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What every marketer needs to know about programmatic advertising

Martech

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ad buying is a time- and labor-intensive process.

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62 Women We Admire in Sales and Marketing

Seismic

Halabi recently received the Future Leader Award as a part of Consulting Magazine’s The 2018 Women Leaders in Consulting. Hartley recently received the Leadership Award as a part of Consulting Magazine’s The 2018 Women Leaders in Consulting. Barbara Giam a nco – Founder and CEO, Social Centered Selling.

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Fresh Content Marketing Strategies That Turn Traffic into ROI

Directive Agency

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. The more brand awareness across the internet your company has, the higher your chances are to turn readers into potential leads and future customers.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

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10 Creative Lead Gen Examples Sourced from Marketing Legends

Unbounce

And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for. — Jessica Meher (@jessicameher) February 6, 2018. Share a Customer Experience to Spark Brand Searches. Look for Unique Cross-Promotion Opportunities.

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10 creative lead gen examples sourced from marketing legends

Unbounce

Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. We’ve only published 10 total episodes, and older episodes continue to earn subscribers over time.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

Although marketing compliance may seem like a redundant, repetitive and time-consuming task that is mostly administrative in nature, it has one significant advantage: customer trust. Consider compliance as a part of your effort to educate your prospective customer and save them from being deceived.