2016 Marketing Report ROI Stats 
Webbiquity
APRIL 10, 2018
Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).
Hubspot
JUNE 15, 2020
At this point, email has proven to be a major communication tool for both consumers and marketers. Even back in 2016, when slightly less people had smartphones , most of the consumer population would disregard or delete emails that weren't mobile optimized. General Email Marketing Stats to Know in 2020. Image Source.
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Webbiquity
JANUARY 19, 2016
Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. ROI is still tough to measure. 80% of marketers use these as primary success metric; 56% base social success on website traffic.
Sales Engine
OCTOBER 2, 2015
For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. How do I know?
Rollworks
DECEMBER 14, 2021
Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI. ABM and Revenue.
Content Standard
APRIL 4, 2016
Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). In my previous article on email marketing tips , I gave six tips to increase your ROI on emails. Email is really the only channel that you completely own as a marketer.
SocialPilot
JANUARY 15, 2024
With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.
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