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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. According to DCCI Internet Data Center, 92.8 The vast majority (89.3

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Your Digital Marketing Strategy Is Getting Hit By Ad Injection

Content Standard

Virtually every company’s digital marketing strategy now has to account for the likelihood that certain types of online advertising will be hijacked by injected ads that leech views and hurt ROI. A Growing Threat to Online Advertising. In late 2015, the firm saw injected ad inventories rise from 12.5 The result?

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity. Google does allow advertising on the pages, but they must not be intrusive or take too much time to load. Mobile-Friendly Websites. AMP Versions of Content.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity. Google does allow advertising on the pages, but they must not be intrusive or take too much time to load. Mobile-Friendly Websites. AMP Versions of Content.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

According to a 2015 study by Lewis , just 9% of marketers worldwide will not increase spending on multichannel marketing. Multichannel marketing allows you to reach users across mobile, desktop, email and social channels throughout the daily journey - commute to work, at the office, at home in bed, sitting shotgun in the car, and so on.

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20 Free Social Media Guides for B2B Marketers

Directive Agency

According to a 2015 Pew Research Study, 65% of Americans currently use social media. They have six free courses that walk you through setting up social media accounts all the way to content marketing and social advertising tips. Social Advertising Fundamentals. Social Media Advertising for Small Business. Facebook 101.

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What is Enterprise SEO? Costs, Benefits, Strategies & Case Study

accelerate agency

They include: Being designed for users, not search engines Having a clear structure Using 301 redirects when removing old pages Assessing your use of robots.txt What is mobile SEO? Around half of all website traffic comes from mobile devices. A lot of mobile SEO links in to technical SEO, but with mobile device specific considerations.