What B2B Marketers Need to Know About Social Media in China
KoMarketing Associates
SEPTEMBER 1, 2016
percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. According to DCCI Internet Data Center, 92.8 The vast majority (89.3
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