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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. Essentially, users can do almost any online activity with this app.

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Your Digital Marketing Strategy Is Getting Hit By Ad Injection

Content Standard

Virtually every company’s digital marketing strategy now has to account for the likelihood that certain types of online advertising will be hijacked by injected ads that leech views and hurt ROI. A Growing Threat to Online Advertising. In late 2015, the firm saw injected ad inventories rise from 12.5

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity. Mobile-Friendly Websites. AMP Versions of Content.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Chat and text messaging from places like Google Allo, Facebook Messenger, or even Skype are going to continue to grow in popularity. Mobile-Friendly Websites. AMP Versions of Content.

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20 Free Social Media Guides for B2B Marketers

Directive Agency

According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint. Social Media Online Classes.