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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

B2B marketers face a similar challenge. percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. The vast majority (89.3

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Your Digital Marketing Strategy Is Getting Hit By Ad Injection

Content Standard

While many consumers likely aren’t able to distinguish these ads from other ads that might display to them online, this fraudulent form of marketing technology is wreaking havoc on the digital ad industry. A Growing Threat to Online Advertising. In late 2015, the firm saw injected ad inventories rise from 12.5 The result?

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. 360-Degree Photo and Video.

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6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. 360-Degree Photo and Video. 360-Degree Photo and Video.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

There are many places to reach your target market, so putting your budget into a single channel is like building one huge Dunkin Donuts in the center of town and hoping everyone will go there instead of the local corner competitor. . Multi-channel marketing. . . What Is Multichannel Marketing? . . The solution?

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20 Free Social Media Guides for B2B Marketers

Directive Agency

According to a 2015 Pew Research Study, 65% of Americans currently use social media. With the rise of social media in today’s society, having at least a basic knowledge of how to use it for B2B marketing (specifically promoting content ) is crucial for improving your B2B digital marketing footprint. Online Marketing Institute.

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What is Enterprise SEO? Costs, Benefits, Strategies & Case Study

accelerate agency

It’s somewhat different from SEO for small businesses, as it targets a different market and (usually) involves a much larger and more complex website. Different countries are likely to have different marketing channels and social media platforms as well. Around half of all website traffic comes from mobile devices.