Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

They understand the value of storytelling—retail brands come up with some of the most emotional commercials out there—but they struggle to understand how to connect a content-driven microsite to product pages and attribute that progression to content ROI. Download the full Case Study , and watch the video below: 2. Dollar Shave Club.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

Contently

MAY 19, 2016

On a microsite, people can create shareable GIFs by adding a tagline to Coke-themed visuals. The wildest ideas for engaging consumers can yield huge payoffs, viral disasters, or worse—no response at all. Some UGC campaigns, like GIF The Feeling, blur the edges between viral content and PR failures. PETA (@peta) March 26, 2015.

User-Generated Content 113

User-Generated Content Generation Microsite Content 113

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. – Vidyard.

Resources 50

Resources Content Marketing Planning Best Practices 50

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. However, you can apply this storytelling tactic in many different ways to compare or contrast topics to help your audience learn the better option to pursue. Controversy is one of the ways to publish viral content. Microsites.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167