LEADership

MAY 26, 2015

Still others have invested top dollars in automation software and are sitting with their shiny new cannons, waiting to kill a mosquito! The diversity of scenarios across the full B2B marketing spectrum is clearly evident. So what are the most common reasons your marketing automation may be failing to deliver?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Hubspot

MARCH 15, 2016

As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. Implementing an effective lead nurturing strategy can have a huge impact on the results of your inbound marketing strategy.

Sales Management 28

Sales Management Lead Nurturing Lead Scoring Lead Ranking 28

Hinge Marketing

MARCH 16, 2015

The world of marketing is changing, and it’s happening faster than ever before. From its roots as a purely creative discipline, professional services marketing has rapidly evolved into a sophisticated science. The following skills all come together to create a sophisticated marketing strategy.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Automation Services 48

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. Despite this, many marketers do not use this solution at full capacity.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. Despite this, many marketers do not use this solution at full capacity.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

DECEMBER 8, 2014

For marketers, it’s pure gold … a vast opportunity to build awareness and affinity, find new customers, and bump up revenues. When complemented by the power of a marketing automation platform , videos might even be platinum. The good news: It’s a key capability of marketing automation.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Hubspot

JANUARY 7, 2016

All this despite record investments in marketing automation and sales enablement tools. Now consider that the top priority among B2B marketers is increasing the number of contacts/leads generated ( Source, State of Inbound 2015 ). What Is Lead Nurturing & Why Is It So Important.

Lead Nurturing 28

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 28

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

SmartBug Media

NOVEMBER 11, 2019

Garner leads by becoming a subject matter expert on topics or pain points that your product or service solves. This allows you to collect data from people that download your guides so you can enroll them into lead nurture programs and keep them engaged by sharing more about your product or service.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Convince & Convert

APRIL 29, 2016

That’s where lead nurturing comes in. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2. That means marketers want more people who download their content to become marketing qualified leads.

Education 109

Education B2B Marketing Marketing Qualified Leads Lead Ranking 109

Adobe Experience Cloud Blog

JUNE 5, 2013

In today’s rapidly changing financial services industry, it’s more critical than ever that marketers understand the trends affecting their industry. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. Mobile Marketing is Exploding. Traditional Advertising is Dying.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

markempa

APRIL 6, 2015

You may choose to remove inquiries based on specific marketing requirements or limitations at this point, including non-U.S. This step can reduce your leads by as much as 10%. Ask business situation questions, such as number of users, current systems platform, etc. Fit: Can you meet leads’ immediate needs?

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

LeadSquared

MAY 20, 2015

See how regular they are in this exercise: Strategy 3: Implement a lead nurturing strategy. One important thing that many businesses forget is the keeping those leads engaged who would not buy immediately. For these leads, you need to set up a proper lead engagement or nurturing process.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

MAY 18, 2015

HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Here are trends and distribution of responses for four industries: consumer products, information technology, financial services, and software.

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

Hubspot

JUNE 28, 2016

The inbound strategy also consists of marketing automation software integration, website design, SEO, social media, email marketing, and lead nurturing, among others. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”. 4) “Digital marketing is a cost, not a revenue generator.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Adobe Experience Cloud Blog

APRIL 11, 2017

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Hinge Marketing

DECEMBER 3, 2015

Email marketing consistently has one of the highest ROIs and when done properly, is a powerful lead nurturing tool. 2015 is nearly gone, but shouldn’t be forgotten. SEE ALSO: Critical Email Marketing Do’s and Don’ts for Professional Services. Take two steps back to leap forward.

Email Marketing 48

Email Marketing Marketing & Strategy Marketing Management Marketing Strategy 48

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

Solution Includes Account-Based Nurturing for Marketo. April 8, 2015 — LeanData, Inc. experts in lead management solutions, announced that its customer base has increased to over 85 customers, a 400% increase compared to a year ago. LeanData is also compatible with other marketing automation platforms.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent. For marketing automation provider Act-On, personalizing its videos resulted in more recipients actually viewing the content. Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

By using personalized videos within email and content marketing campaigns: Act-On increased video engagement by 182 percent and time-on-page by 62 percent Cetera Financial Group saw a 600-percent increase in email click-through rates Lenovo boosted click-through rates by 4.5 “Video by itself helps their messages get noticed.

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 23, 2016

Email response rates are abysmal – just 18 percent of marketing emails get opened, and recipients only click through 2 percent of them. Recently, marketers have discovered a new tool to stand out, get noticed and keep their audience engaged. Personalization makes a huge difference for getting noticed in a crowded market.”.

Video Marketing 50

Video Marketing Personalization Conversion Click Rate 50

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. How ABM Differs from Traditional Lead Gen.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Hubspot

NOVEMBER 18, 2011

Marketing automation is a hot topic among marketers these days, and even though we believe in the power (for both good and evil ) of marketing automation, there are still some people that are a little squeamish about the concept. The Marketing Automation Industry. Marketing Automation Challenges.

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Adobe Experience Cloud Blog

FEBRUARY 2, 2015

It’s no secret that marketers are investing heavily in technology to boost the ability to engage and delight customers. For example, my team at Integrate recently examined its customers’ lead generation efforts and found that on average of nearly 40% of lead data was identified as poor quality (report to be published in January 2015).

Sales Management 48

Sales Management Marketing Attribution Marketing Automation Services B2B Thought Leadership 48

Hinge Marketing

SEPTEMBER 14, 2015

Content marketing is an effective way to build your firm’s brand, demonstrate expertise and give prospects a taste of how your firm can help them. Since professional services firms are driven by expertise and relationships, content marketing is a natural fit! Professional Services Buyers Are Changing. What is it?

Advertising Agencies 48

Advertising Agencies Work Management Marketing Management Content Marketing 48

Adobe Experience Cloud Blog

MAY 1, 2015

By scoring your leads from demographic and behavioral perspectives, you can focus your time on the most sales-ready leads. If your marketing team is using a marketing automation tool that syncs with your CRM, your marketing team can pass critical lead information to you, making it easier to know who is ready to buy.

B2B Sales 48

B2B Sales Top of Funnel Lead Ranking B2B Thought Leadership 48

Heinz Marketing

APRIL 22, 2019

By Matt Heinz, President of Heinz Marketing. Did you know back in 2015 we started producing a weekly radio program called Sales Pipeline Radio? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. “ The unsung hero – lead nurturing.

Top of Funnel 64

Top of Funnel PointClear Work Management Marketing Management 64

Hubspot

NOVEMBER 25, 2016

I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. Marketing automation can play a significant role in the success of your inbound marketing strategy, but there is a right way and a wrong way to use it.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Sales Management Automation 28

Hinge Marketing

DECEMBER 24, 2014

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. Not so fast.

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Vidyard

OCTOBER 20, 2015

Kitchener, ON – October 20, 2015 – Vidyard, the video marketing and analytics leader, today announced the winners of the 2015 Video Marketing Awards (VMAs), recognizing modern marketing and sales teams that are using video content strategically to generate more revenue. “But Breakout Video Marketer of the Year.

Video Marketing 50

Video Marketing Co-Registration Marketing Management Lead Scoring 50