Canadian Marketing Association

APRIL 9, 2015

According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Mark Collins, VP, marketing at Cisco Canada reports that 67% of the buyer’s journey is done digitally. Everything is evolving to P2P, largely fed by social media. We can thank digital for this.

P2P 48

P2P B2B Paid Search Agency Forrester 48

LEADership

JUNE 26, 2014

A fitting choice for our Spotlight feature in the midst of World Cup Soccer 2014. ’ You can sum up the change as moving from B2B to P2P—people to people,” Becher says. ” The important thing to remember when adopting a P2P approach is that people need to work together for engagement to become a reality.

CMO 40

CMO Work Management P2P Peer-to-peer 40

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. His creative priorities shifted from managing The Traveling Unicorn account to his career when he joined MeUndies. Don’t talk to businesses about a product.

Marketing AI 93

Marketing AI Creativity Burn Rate B2B Thought Leadership 93

Webbiquity

DECEMBER 16, 2014

5 Social Media Trends for 2014: New Research by Social Media Examiner. ” 24 Social Media Tips For The DIY Social Media Marketer In 2014 by Idea Girl Marketing. Hanford reminds readers that whether B2B or B2C, all marketing is ultimately P2P (person to person). All are steps along the journey — critical steps.”

Social Media 100

Social Media Social Marketing Work Management Media 100