Customer Experience Matrix
FEBRUARY 13, 2014
Taken together, these provide a clearer picture than usual of the state of marketing automation. Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things.
ANNUITAS
MARCH 20, 2014
Why the marketing tech explosion? Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. Are 1000+ marketing technology vendors sustainable? “software is the middleman in digital marketing” @chiefmartec but does it replace actually talking to customers?
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Hubspot
JANUARY 30, 2014
From contemplating how to better engage Millennials , to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. One thing we know these marketers often ponder -- but many neglect to act on -- is adopting inbound marketing solutions for their organizations.
KoMarketing Associates
APRIL 14, 2016
In 2014, approximately 500,000 new businesses launched each month. This competition is – you guessed it – yet another reason to take action against your startup’s content marketing challenges. What To Look For: Ask for a custom work sample for which you’ll agree to pay market price. Guess what?
Hinge Marketing
JANUARY 5, 2023
There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. A strong content marketing program is an effective way to demonstrate your team’s expertise on particular issues. If you’d like to speak with a Hinge expert on how to develop your firm’s inbound marketing program, then reach out to us.
Hubspot
APRIL 4, 2016
The great thing about an inbound marketing tactic like blogging is that it lets you attract the most qualified prospects to your business, wherever they may be. They sell human tissue samples to researchers who use them for studies that advance modern medicine. Take Conversant Bio , for example. The biggest way they did this?
Hubspot
AUGUST 4, 2014
of CMOs have proven the short-term impact of marketing spend , while long-term spend dips to 29% in the latest 2014 CMO Survey. To that end, Roetzer correctly notes that the key to a successful marketing org chart is “creat(ing) a consistent customer experience, from first touchpoint through purchase, and beyond.”
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