Remove 12 05
article thumbnail

The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

Back in 2014 Facebook was on the receiving end of severe backlash when it revealed that it had grouped users into an “emotional contagion” study that blatantly manipulated emotions by showing “optimistic” or “depressing” feeds to those who were chosen. Ding.ding… Facebook 2014 anyone?

Ethics 52
article thumbnail

Paul Slack: B2B Digital Marketing Has Never Been Easier

B2B Digital Marketer

05:23 – The planning pillars in B2B digital marketing. And, uh, and so I left there in 2014 and started Vindy digital and really focusing in, on helping that mid-market B2B company, uh, really leverage the internet, all the channels that are out there, how do you bring them together to help accomplish your business objectives?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Linda Ruffenach: How A Personal Relationship Can Make You Stand Out

B2B Digital Marketer

In 2014, she founded two companies, Execuity and Whisky Chicks. 12:07 – Strategic partnerships in the B2B market. Jim Rembach ( 05:17 ): Well. Linda Ruffenach ( 08:12 ): Well, I’ve always told, I’ve always said to, you know, we had marketing agencies when I was at my prior company. Timestamps/Outline.

article thumbnail

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

Prior to becoming a full-time entrepreneur in 2014, Rita worked for 13 years as an attorney. Rita Goodroe (05:24): No one is you have to be you on the other end of the microphone. Rita Goodroe (12:03): I will tell you, there is no platform like clubhouse for market research. There is absolutely no other platform that exists.