article thumbnail

2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Use social media to generate leads and connect with prospects. Anna Lee (@annaleenyc) May 6, 2013.

article thumbnail

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How SMB eCommerce retailers can turn everyday challenges into sales

Biznology

Looking at the graph, we can clearly see that neither social nor email drove sales in 2013 — neither assists nor actual conversions. However, time could be better spent improving other channels that generate revenue, which could then literally pay the way for future experiments in social channels down the road.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What’s the key to generating more inbound marketing leads? Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). What do buyers really want from social media marketers?

article thumbnail

A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. So, we pulled the top two or three updates to your favorite social networks from 2013 and what they mean for marketers everywhere.

article thumbnail

Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond. Before getting started, let’s make sure you have your 2013 marketing goals in order. If you need help getting started with your 2013 goals, download this planning template.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

20- to 30-year-olds (Gen Y), act like no other previous generations. 20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). Relevanza ). MediaPost ).