article thumbnail

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices.

article thumbnail

Are You Planning for Lead Generation for 2013?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “Of Is your lead generation plan based on the forecast by product? Lead Generation Based on Forecast? 35 leads will find 15.75

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Generation: 2 simple tips to determine cost per lead

markempa

In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Clearly define what a lead is for your organization. You may also like.

article thumbnail

2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Use social media to generate leads and connect with prospects. Understanding your customers.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association.

article thumbnail

3 Important Lessons for Lead Gen and Life

markempa

People look to me as an expert at lead generation because I wrote a book and speak about it. I have to confess: I began 2013 feeling behind. This is more complex than standard lead generation – we’re not trying to sell. What lead gen and life lessons did you learn in 2013? I’d love to hear about them.

Lead Gen 120
article thumbnail

B2B Marketing: The first step a systems integrator took to achieve Sales-Marketing alignment

markempa

The marketing team at Carousel attended Sales’ meetings, met with Sales afterwards, and discovered they were only using 5% of the tools Marketing put together for lead generation. Related Resources: Lead Gen Summit 2013 (September 30 – October 3, 2013 in San Francisco).

B2B Sales 120