Biznology

JUNE 2, 2021

My objective is to research, validate, and share a series of articles that explore promising new opportunities arising from the changes taking place in the entertainment industry and report the new ways of dealing with them. Whatever the actuality, information is increasing at an extraordinary rate. IndustryTap.com, (April 19, 2013).

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

JULY 12, 2019

Insightful research and prudent positioning will make a brand “special” in the eyes (and hearts) of their target customers, offering a meaningful promise, a credible reason to believe this promise and a competitive edge. Marketers are encouraged to maximize the awareness, trial and usage of their brands.

Brand Identity 116

Brand Identity Branding Ad Building Wikipedia 116

Biznology

OCTOBER 2, 2014

million words, according to Forrester Research. A study by FreeWheel based on short, medium, and long form digital video content in the third quarter of 2013 found that the videos that were 20 minutes or longer (the long form ones) saw the highest completion rates of the three categories. times faster than text alone.

Video Marketing 80

Video Marketing Stats Internet Marketing Click Rate 80

Biznology

JANUARY 15, 2016

Instant access to endless information and objective feedback from friends has enabled consumers to seek and find the truth behind such promises. A report from the research firm, Mintel, indicated that about half of American shoppers trust smaller companies to do the right thing, compared to only 36% for large ones.

Brand Identity 80

Brand Identity Branding Advertising Agencies Trust Marketing 80

Biznology

JANUARY 21, 2015

Today, only 6% of Millennials trust advertising (source: Edelman research). Julie Napoli, a professor at Curtin University, stated in The Journal of Business Research, that consumers see three important dimensions to brand authenticity: heritage, sincerity, and commitment to quality. Many governments (e.g.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

JANUARY 15, 2015

Today only 6% of Millennials trust advertising (source: Edelman research). Julie Napoli, a professor at Curtin University, stated in The Journal of Business Research, that consumers see three important dimensions to brand authenticity: heritage, sincerity and commitment to quality. Authenticity can be a fuzzy concept for many, however.

Transparency 80

Transparency Brand Identity Branding Ad Building 80

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. I directed them to focus on three key areas: The Zero Moment of Truth , the concept pioneered by marketers at Google that focuses on the importance of visibility at the earliest research stage of the customer journey.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80