2013, Hubspot, Leads and SMB - B2B Marketing Zone

2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Read on for five more areas of focus that were top of mind in the B2B realm in 2013.

Lead Ranking

Lead Ranking B2B Marketing Lead Scoring Lead Gen

A Year in Review: The Biggest Social Media Updates of 2013

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content

Paid Content Social Media Media Buyer Personas

How Local Search Will Evolve in 2013 [6 Predictions]

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords

Adwords Mobile Advertising Mobile Marketing Terms and Conditions

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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How SMBs Use Twitter: 15 Stats You Should Know

Hubspot

MARCH 13, 2014

Small- and medium-sized businesses are turning to social media to generate leads and customers. In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. 2) 73% of people said they feel more confident in an SMB after following them and reading some of their Tweets. Tweet This Stat.).

Stats

Stats Twitter SMB Social Media

How SMBs Use Social Media: 15 New Stats You Should Know

Hubspot

FEBRUARY 24, 2014

LinkedIn conducted a survey in November 2013 of one thousand North American businesses with revenue ranging from $1 million to $50 million to determine how small- and medium-sized businesses use social media today. 10) Only 47% of SMBs have increased their spending on offline ads. Tweet This Stat). Tweet This Stat). Tweet This Stat).

Stats

Stats Social Media Peer-to-peer Media

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Social media management, even for SMB organizations, takes a full-time salary worth of work.

Social Media

Social Media Marketing Budget Social Marketing Budget Programs

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Social media management, even for SMB organizations, takes a full-time salary worth of work.

Social Media

Social Media Marketing Budget Social Marketing Budget Programs

Why Media Companies Are Struggling (And How Inbound Can Help)

Hubspot

JULY 24, 2013

billion from 2012 to 2013 according to Borrell Associates 2013 Local Advertising Outlook. 1) Lack of Warm Leads for Sales. Trends indicate that ad growth will come from brand new business, not existing customers, in 2013. Hire a marketer responsible for generating leads for your sales people. But why not?

Paid Content

Paid Content Paid Search Agency Companies Media

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

JANUARY 17, 2011

Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much. Marketers Put More Lead Gen Budgets Online by eMarketer. B2B Marketing and Social Media.

Paid Content

Paid Content Stats Social Media Marketing Budget

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. At HubSpot, we think COS (Content Optimization System) is better than CMS. CPL: Cost-per-Lead. BR: Bounce Rate.

Paid Content

Paid Content Work Management Sales Management CMS Development

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

JUNE 3, 2015

Chartbeat conducted a study in 2013 that indicates most readers are only getting about 60% of the way through a piece of content. Instead, I came up with a specific angle on those topics after hearing time and again from leads and customers that their industry is way too boring to write blog content about. you should be paranoid.

Tips

Tips Content Marketing Content Advertising Mediums

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.

Paid Content

Paid Content Sales Management CMS Development Work Management

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

FEBRUARY 4, 2013

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. 4 Steps to Better Lead Nurturing Campaigns. 22) Market8.

Inbound Marketing

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

FEBRUARY 4, 2013

I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot. Posts You Might Like to Read: How Will Data and Social Technologies Transform Inbound Marketing in 2013? Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. 4 Steps to Better Lead Nurturing Campaigns. 22) Market8.

Inbound Marketing

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

JULY 21, 2020

For example, if you use HubSpot and wish to connect Salesforce to it, it's quite simple. 3) HubSpot. Overview: HubSpot offers software products for sales, inbound marketing and customer service. HubSpot is a B2B marketing tool for businesses of all sizes. What Amazon’s Marketing Strategy Can Teach SMB Owners. *

CMS Development

CMS Development Enterprise Management Work Management Marketing Automation Services

B2B Marketing Zone

2013 Year in Review: Top 6 focus areas for B2B marketers this year

A Year in Review: The Biggest Social Media Updates of 2013

Webinars

Trending Sources

How Local Search Will Evolve in 2013 [6 Predictions]

Webinars

How SMBs Use Twitter: 15 Stats You Should Know

How SMBs Use Social Media: 15 New Stats You Should Know

21 of the Best Social Media Marketing Guides of 2013 (So Far)

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Why Media Companies Are Struggling (And How Inbound Can Help)

Best Social Media Stats, Facts and Marketing Research of 2010

60 Marketing Acronyms Every Industry Pro Should Know

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

The Ultimate Dictionary of Marketing Terms You Should Know

16 marketing automation platforms your organization should consider

39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

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