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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

By the way, I published that post in 2013, and it is still pulling in traffic. Understanding Industrial Lead Generation, Nurturing & Marketing Automation Balancing information with lead capture is key. For more on this, see my previous post: Industrial Blogging Lessons Learned from Working with Technical SMEs. (By

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Want More Blog Traffic? Focus on Growing Subscribers

Hubspot

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

And to automatically track conversions and the ROI of your ads, HubSpot Ads allows you to create and manage your LinkedIn spend. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them. Let us know in the comments.

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Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way

Hubspot

State: Location information needed for qualifying the to-be lead and sending it to the correct sales team, if applicable. If you'd like to learn more intermediate-level tips on information collection and what you should ask for on your lead-capture forms, read our post about it here. How Do You Generate Leads?

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

With a single click, you can capture leads directly from LinkedIn Sales Navigator or any website and add them to your favorite sales tools. Key Features: Campaign builder Account-based prospecting Lead capture Lead segmentation Campaign management Lead distribution Lead nurturing 5.

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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

billion in 2013. The main differentiator thus far is MasterCard''s blog and lead capture capabilities. Nasdaq did a cool "by the numbers" piece on it a year back, and Business Insider created a pretty decent timeline/slideshow on the topic in 2013. But what about market share? Pepsi" thing has been done before.