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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Pay Per 1,000 Impressions (CPM). When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. And to automatically track conversions and the ROI of your ads, HubSpot Ads allows you to create and manage your LinkedIn spend. Deciding on the best maximum bid can be tricky.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

Maximum pay-per-1,000 Impressions (CPM) bid , where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. When deciding between CPC and CPM, think about your end goal. If so, CPM might be your best option. Need a CRM to capture, track, and nurture your leads … for free?

Linkedin 101