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3 Tips to Reach Generation Z on YouTube

Convince & Convert

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. companies now use social media in their marketing efforts.

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B2B Content Marketing Trends in the Software Industry: CMI Survey Recap

KoMarketing Associates

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

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Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan

Hinge Marketing

That requires a game plan that’s achievable and, above all, avoids social media burnout. A Race Worth Winning Social media marketing is not just a campaign – it’s a commitment. You need a game plan that focuses on objectives, content and management. And that begins with knowing what you want to accomplish.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

And, they don’t do anything special either – they just record their online training sessions, and put up the snippets on YouTube to get attention of the searchers. a) Just upload your sessions on public websites, like YouTube and DailyMotion , and you would be getting free views in no time. Video tutorials are the way to go.

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The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

The company's CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his Will it Blend? Six days later, we had six million views on YouTube. has been named as the number one viral marketing campaign of all time [by Ad Age].". million views (and counting) on YouTube. The video earned 2.8

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How Inbound Marketing Can Fuel Native Advertising

Hubspot

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. Because without inbound marketing strategies in place, there can be no effective use of native advertising. The role of content creation is integral to inbound marketing success.