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Three Crucial Cybersecurity Questions to Ask Before Buying Any SaaS Marketing Tool

Webbiquity

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

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13 influential marketing technology leaders

ClickZ

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

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10 Most Promising B2B Startups in the UK for 2018

Envy

When it comes to innovation, the UK tech sector is still dominating Europe, with startups popping up across the country. report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. London, the major startup hub, unsurprisingly is being ranked number 1 in the.

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Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019

DiscoverOrg

In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Overall in 2016, we found that just 15% of senior management were women. Chief Marketing Officer. Gender in Senior Management Roles by Department: 2016 vs. 2019.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

engineering manager, social media manager) Pain point you’re solving (e.g. sells software that’s $10k ARR) Geo (e.g. We said we’re only going to sell to software companies that are: Selling in the U.S. The community there would often discuss the inadequacies of the NPM dependency management capabilities.

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How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? Some of the marketing tactics that Vittorio shares are as follows: Ready, Set, Sprint!:

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Top Brewers Place Their Bets On Craft Beer

Kapost

The consolidation cemented AB InBev’s position as the world’s largest brewer, and the company now holds approximately 30% of global beer market share. STARTUPS SHAPING THE FUTURE OF FOOD. Join us to take a look at the high-momentum startups and forward-thinking investors disrupting the food and beverage sector.

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