Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. B2B Email Marketing – 2013 Statistics. B2B Email Marketing – 2013 Statistics. B2B Buyer Behavior: Timing is Everything.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Customer Experience Matrix

MARCH 16, 2016

Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. It starts at $3,000 per month for a three month pilot, which includes the cost of advertising media at specified CPMs. The company was started in 2013 and officially released its product on March 1 of this year.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Outbrain

SEPTEMBER 4, 2019

Marketing automation is typically used for such digital marketing activities as email marketing, social media posting, push notifications, content marketing, paid or native advertising campaign management, e-commerce, audience management, lead scoring and much more. Oracle Eloqua . What is marketing automation primarily used for?

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. The best way to deliver leads to Eloqua is with our Audience App. The App can be placed in any Eloqua campaign canvas and connected to other campaign elements like Assets, Decisions and Actions. Landing Pages. Couldn’t be easier.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. How effective is your social media marketing?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. ” Earlier this month, however, Ad Age reported that Oracle was starting to adopt social selling by integrating social media into its sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Vidyard

SEPTEMBER 24, 2014

At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. They’re being social: In 2013 there were 1.73 So what exactly are these connected customers doing with their newfound power?

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

ClickZ

MARCH 13, 2020

During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. The first was published in 2016.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Customer Experience Matrix

NOVEMBER 1, 2013

The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. The system was launched in February 2013 and has about 100 current clients, including 40 mid-size or larger enterprises. date from the mid-2000s and were originally built to feed leads to Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. As recently posted on LinkedIn By Dan Ziman.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

SnapApp

MARCH 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion. . For an example of effective usage of podcasts look to Social Media Examiner. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion. For an example of effective usage of podcasts look to Social Media Examiner. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 20, 2013

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion. For an example of effective usage of podcasts look to Social Media Examiner. .

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Social Media is only getting bigger. How Content Marketers ditribute their content across Social Media.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

MARCH 18, 2013

It's official, according to our Content Marketing Madness bracket, infographics are now your 2013 champions when it comes to content. via Eloqua. Randy Krum, Founder of Cool Infographic s on the Relationship with Social Media : "Social Media marketers and the SEO industry have built infographics into a new type of online media.

B2B Thought Leadership 48

B2B Thought Leadership Eloqua Viral Marketing Thought Leadership 48

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures. Oracle Eloqua.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117