ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Marketing technology is a strategic concern.

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Funnelholic

NOVEMBER 4, 2015

Demandbase is an account-based marketing and web personalization tool that makes it possible for businesses to deliver personalized ads across the web. Before Terminus, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013. LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

NetLine

JANUARY 23, 2020

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. For example, we pioneered a program back in 2013 called Autism at Work. The team at Demandbase. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Engagio

OCTOBER 13, 2020

There are four ways marketers can change to support this new revenue process: Expand demand gen to include expansion — Demand gen teams should think about their role differently, adding campaigns, content, and contacts to drive pipeline for expansion business, not just net-new activity. The nature of B2B deals are long and complex.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

chiefmartech

OCTOBER 29, 2017

But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat. There was definitely a swelling of new martech firms starting around 2013.

Market2Lead 60

Market2Lead Reachforce Eloqua DemandBase 60

SnapApp

DECEMBER 14, 2016

Content marketer with a penchant for demand gen & french fries. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62