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Marketer Showcase: Nick Robinson of SAP North America

NetLine

Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. For example, we pioneered a program back in 2013 called Autism at Work. The team at Demandbase. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing.

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The Future of B2B is Changing. Are You Ready?

Engagio

Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Closed loop attribution and reporting. Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you. Content marketer with a penchant for demand gen & french fries. Interactive content and visual storytelling. Personalization.