2013 Demand DemandBase Response Rate 
NetLine
JANUARY 23, 2020
From increasing conversion rates to measuring content performance, he has plenty of wisdom to share when it comes to nurturing a lead. Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. The team at Demandbase. He’s one smart dude! Coffee or tea?
Engagio
OCTOBER 13, 2020
There are four ways marketers can change to support this new revenue process: Expand demand gen to include expansion — Demand gen teams should think about their role differently, adding campaigns, content, and contacts to drive pipeline for expansion business, not just net-new activity. CHANGE #6: Orchestrate Plays Across Channels.
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